Jaguar, the sports & luxury car brand of Jaguar Land Rover, recently ended up on the firing line of Twitter users with their makeover to cope with the emerging marketing trends. The 'Copy Nothing' campaign was deemed "too woke" to the tune of even Tesla CEO Elon Musk trolling them. But considering the strategic marketing trends, it was also the time people talked so much about Jaguar in such a long time—people now know about this rebranding initiative despite the backlash. This is exactly why Chief marketing officers (CMO) are one of the major pillars of an organization. To appeal to today's audience and open doors for success, the future of marketing leadership lies in comprehending and capitalizing on these trends. Below are a few CMOs setting benchmarks in 2024.

Scindia Balasingh, Head of Global Partner Marketing, Multiplier

When interacting with CEO Insights, Scindia says, “It is crucial to use AI and cutting-edge technologies when navigating the modern marketing landscape. To streamline data flow and integrate websites, CRM, and social media accounts, marketing automation solutions have become essential. For example, using AI-powered tools for outbound sequencing optimizes messaging sequences and increases engagement with targeted audiences. Success depends on your ability to comprehend the subtleties of these tools and make sure they integrate seamlessly. Additionally, generative AI changes design and content, increasing productivity and saving time. By using these technologies, marketers can concentrate on their core strategy and deliver value more effectively and impactfully while also getting rid of tedious duties.”

“I steadfastly avoid the stifling grip of controlling leadership styles in my approach to leadership. Building an empowered culture is, in my opinion, the foundation of effective leadership. Instilling a sense of autonomy among the team and avoiding the urge to create dependencies is critical. When leaders enable people to think for themselves, make errors, grow, and accept responsibility for their tasks, true value is revealed. By directing and evaluating their progress and building a group of competent contributors, a leader can increase their influence. This strategy not only makes scalability easier but also gives leaders more time to think strategically, which helps the team and the organization reach new heights,” adds Scindia

Khushboo Agarwal, Chief Marketing Officer, Sanctor Digital

“Unresolved conflict is chaotic, even though conflict may be a great catalyst for creativity and problem-solving. In my view, my work and career path involves balancing all the factors, including clients, their teams and their abilities, deliverables, platforms and their constraints, and the most valuable resource of all—time—and resolving any inherent conflicts to produce consistently. This is what sustains me on a personal and professional level.

Resolving conflict across multiple channels and assisting our clients in building a genuine connection with every customer can be regarded as one of the top inherent challenges faced by organizations today, ranking right up there with sustainability, the environment, and people, given the widespread use of technology and multiple social media platforms. In light of this, we have developed and effectively implemented dynamic, personalized, multifaceted strategies that assist customers in establishing a distinctive connection with the audience across several platforms simultaneously. Therefore, what motivates me every day is developing strategies that address actual issues that the ecosystem as a whole is facing in the rapidly emerging digital world.”

Kanchan Achpal, CMO of Smoor Chocolates

“I love what I do, and I always do what I love. I think you're never working if you love what you do. It was really difficult for me to start my work after getting married and having two children because I come from a traditional home. But I accepted this challenge by striking a balance between my personal and professional lives. Two key lessons I've learned during my career are patience and having a strong love for what you do. In my opinion, you can accomplish anything in life, no matter what. SMOOR is a genuine brand that keeps its promises, and I adore its honesty.”

Karima Jamal, Chief Marketing Officer, Poppat Jamals

“Understanding the client's business, unique selling proposition, and what their customers want from them is, in my opinion, the most crucial part of your work as a marketing expert working with small and medium-sized businesses. Making sure the client understands their USP and customer expectations can occasionally become your duty as well. I have previously created customer profiles for my clients and used various marketing methods to target different demographics. Targeting younger consumers on social media and older customers with SMS ads is a straightforward example. Even if it might seem easy enough, we have deployed AI and machine learning through a third-party platform to accurately categorize the clients.”

“I believe that having a positive attitude is the one thing that has helped me succeed over the years as a marketing professional. The saying "Life is 90% of how you react to it and 10 percent of what happens to you" would be my motto. Considering what the globe has experienced in the past two years, this is significant,” says Karima.

 

Abhijit Bose, Chief Marketing Officer, Tagros Chemicals India

“I've always liked taking the less-traveled routes, which includes stepping outside of my comfort zone. Leadership and team building are my main strong points. Additionally, I think that the secret to any successful business development is relationship management. Therefore, difficulties have always been a part of my journey. We provide a broad range of chemical products that satisfy various demands in the agricultural value chain, all while being led by a multidisciplinary workforce with a strong entrepreneurial spirit. At Tagros, we use cutting-edge technology and exacting processes to create success stories. Our dedication to developing sustainable, effective, and creative solutions has grown over the years.”