The International Air Transport Association (IATA) highlighted India as an immensely promising market in the aviation industry. Willie Walsh, IATA's director general, expressed optimism about India's significant growth potential, attributing it to the substantial investments made by the Indian government in airport infrastructure. With over 300 airline members, IATA anticipates India's burgeoning potential to make it a highly dynamic and thrilling market in the future for aviation industry expansion.

IATA anticipated airline revenues to surge in 2024, driven by post-pandemic travel growth, despite capital expenses and limited capacities. The airline sector bounced back to profitability in 2023, expecting a net profit of $23.3 billion at a 2.6% margin, projected to rise to $25.7 billion with a 2.7% margin in the following year. Operating profits are estimated to climb to $49.3 billion in 2024 from $40.7 billion in the current year. The total revenue is predicted to soar by 7.6% to $964 billion in 2024 compared to 2023.

According to Andrew Matters, IATA's director of policy and economics, the growth is primarily driven by emerging economies such as India, with more prominence in domestic markets than in international travel. Matters highlighted that while domestic markets in China, Australia, and India rebounded swiftly post-pandemic, international travel in the region remained subdued until mid-2023, as China lifted its international travel restrictions gradually.

However, Willie Walsh, IATA's Director General, cautioned that despite high growth and revenues, profitability might not be assured for airlines. He emphasized that airlines, burdened by stringent regulations, fragmentation, expensive infrastructure, and a supply chain dominated by a few large players, face intense competition for customer retention. Walsh stressed the need to contextualize industry profits, mentioning that airlines, on average, earn merely $5.45 for each passenger carried, equating to the cost of a basic grande latte at a Starbucks in London.