A visionary leader deeply committed to revolutionizing the caregiving sector, Abhishek Mohanty is the Founder and CEO of CAREFLICK. His journey commenced in 2014 when he established his design consulting firm, propelled by his passion for innovative solutions. Transitioning into the Indian handicrafts domain in 2016, he merged traditional artistry with contemporary business strategies through a Direct-to-Consumer brand. However, his trajectory shifted significantly upon joining Epoch Elder Care, a venture capital-backed healthcare startup specializing in senior living in India. Over a six-year tenure, where he held pivotal roles in design and marketing, Abhishek cultivated a profound interest in technology's potential in caregiving, especially for individuals with special needs.

This passion and insight culminated in the birth of CAREFLICK, a tech-driven platform aimed at transforming the caregiving landscape. Abhishek envisions scalable solutions that cater to the needs of both care recipients and providers. His approach harmonizes design thinking, marketing prowess, and a dedication to harnessing technology's power in caregiving, propelling CAREFLICK to establish new benchmarks in the industry.

A serial entrepreneur, Abhishek's journey reflects his relentless pursuit of innovation and impact. His initial venture into entrepreneurship involved co-founding a design firm, followed by venturing into the Indian handicraft and handloom sector. However, it was his immersive experience at Epoch Elder Care that ignited his passion for leveraging technology to enhance the lives of seniors, an often-neglected demographic.

Abhishek Mohanty's dedication to driving innovation and empathy in caregiving reflects his commitment to making a substantial difference in the lives of those requiring specialized care, marking him as a visionary leader in the field. Let’s read.

Tell us about your leadership approach. What are the guidelines or methodologies you follow as a leader?

My leadership approach centers on fostering inclusivity and collaboration within a flat hierarchy structure. I prioritize aligning the team with our organizational goals and broader aspirations for change. This alignment not only unifies us towards a shared purpose but also cultivates a strong sense of community within our organization.

A key aspect of my leadership style involves unlocking individual potential, emphasizing career growth and personal development. Encouraging creativity and leveraging unique experiences aids in enhancing skills and instilling a sense of ownership in the team.

Micromanagement is discouraged as it stifles innovation and self-initiative. Instead, I advocate empowering team members, fostering an environment where they can thrive, take risks, and innovate. Trust in their abilities has been crucial in shaping an agile, resilient team fervently committed to our mission.

How do you keep yourself up-to-date with ongoing industry trends to steer your organization towards the future?

My method of staying abreast of industry trends involves a multifaceted approach encompassing customer feedback, networking, organizational flexibility, and ongoing education.

Customer feedback holds paramount importance in our strategy. We prioritize listening to our users, understanding their evolving needs and incorporating their experiences into our product development and innovation strategies. Networking and collaboration are

equally crucial. Engaging with senior care leaders and clinical institutions grants us valuable insights and fosters opportunities for partnerships, essential for growth and innovation in our domain.

Adhering to an agile framework is fundamental at CAREFLICK. Our commitment to experimentation enables swift adaptation to market and technological shifts, positioning us at the forefront of innovation.

Dedicated time is allocated to reading industry reports and tracking government updates. These resources provide comprehensive insights into macro trends, regulatory shifts, and advancements in senior care. This knowledge not only shapes our strategic planning but also aligns us with industry benchmarks and best practices.

Prioritize Empathetic Listening To Users & Customers In The Care Industry. Understanding Their Needs, Fears, & Expectations Builds Trust & Meaningful Relationships

What is the motivation that fuels your daily routines?

The motivation that fuels my daily routine is deeply rooted in social impact. Throughout my career, whether it was through promoting traditional Indian craftsmanship or enhancing the lives of the elderly, the driving force has been the tangible impact my efforts have on communities and individuals. The sense of purpose derived from creating positive change is what energizes me and guides my professional decisions.

What is the future destination you are heading towards?

CAREFLICK is dedicated to advancing its Smart Care Management platform by continually integrating cuttingedge technologies like AI and machine learning. This evolution aims to provide more personalized, efficient, and effective care solutions, aspiring not only to follow but to set industry trends. By pioneering new methods, CAREFLICK endeavors to support caregivers and care receivers alike, revolutionizing the caregiving landscape. Partnering with regional senior care companies, CAREFLICK aims to ensure that everyone, irrespective of location or socioeconomic status, has access to top-notch care.

CAREFLICK recognizes the importance of community ties and intends to strengthen its involvement with local healthcare providers, advocacy groups, and policy makers. By fostering collaboration, the aim is to create a more integrated care ecosystem, serving as a unifying force in the senior care community and promoting a more supportive environment for elders.

With an eye on sustainable growth and innovation, CAREFLICK is committed to building not just a business but a lasting legacy in the care industry.

Advice for Budding industry leaers:

Prioritize empathetic listening to users and customers in the care industry. Understanding their needs, fears, and expectations builds trust and meaningful relationships. Remember, you're not just providing a service; you're impacting lives directly. Maintain a balance between a data-driven strategy and a people-centric approach. While data guides decision-making, don't overlook the human element. Lastly, embrace agility and innovation for future readiness. The care industry evolves rapidly; being open to new ideas, technologies, and approaches fosters resilience and adaptability. Cultivate a culture of learning and experimentation within your team to capitalize on opportunities and enhance care delivery.

Abhishek Mohanty, Founder, Careflick

Abhishek Mohanty, founder of CAREFLICK, embarked on an entrepreneurial journey in design consulting and expanded into Indian handicrafts before transitioning to Epoch Elder Care. His tenure there sparked an interest in technology's role in caregiving, leading to the inception of CAREFLICK. His vision integrates design, marketing, and technology to revolutionize caregiving, aiming to make a meaningful impact in the lives of care recipients and providers.