A Marketing Officer’s(CMO)job role was traditionally built around corporate advertising and branding, as well as customer outreach. But the normal is not much normal today. In the International arena,organizations continue to find ways around the catastrophic effects of the COVID-19 pandemic to do business. It’s no wonder organizations expect more from their CMOs. And it’s only fair that they expect CMOs to find new avenues to penetrate the market, hit the right nerves and create the right, time relevant image for brands.

Surveys suggest that most global leaders are preparing for a U-shaped recovery considering a long gap between recession and growth.It’s quite an established fact that the pathway ahead will be extremely rough for CMOs worldwide. From trimmed operational budgets to complete disruption of the marketing models and the need for new strategies, lasting effects are anybody’s guess.

Going forward, it’s imperative that CMOs find new avenues and set new paradigms to tell stories and create images. In the process, they need to focus heavily on external marketing dynamics,customer needs, and general buyer behavior while also ensuring technology interventions wherever possible. When done right, this new, smarter aligning operations could open up new avenues for CMOs, despite the challenges of the post covid world. In this issue of CEO Insights we are shedding light on a few of the exemplary CMOs out there.
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