A few years ago, Nike,the American Footwear manufacturing company, introduced a new AR feature called `Nike Fit' in their e-Commerce app that allowed customers to measure the whole shape of both their feet and, in turn, find more accurately fitting shoes. This worked wonders for the company in reducing returns and exchanges. Similarly in India, Lenskart.com, the eye wear retailer, was one of the early entrants into the AR space,

introducing '3D Try On', a feature that shows you what a frame looks like on your face. Besides the obvious benefits of the tech advantage, something that worked well with these initiatives is that they elevated the product experience to another level.

Today, be it any product, even an IT one, just the product doesn't cut it for customers. They are constantly on the hunt for overwhelming customer experiences. This highlights the need for Chief Product Officers to work in tandem with other departments, especially UI/UX and marketing, more than ever before. Beyond AR and other technology interventions and providing personalized experiences using AI and Data Analytics, attention to detail could go a long way in delivering exceptional user experiences. From advanced cursor interactions to dark mode, microinteractions, clean user interfaces, gaming experiences, and responsive designs, little big things could make a whole world of difference to the user experience. However, coordination is the key to all these. But with the prevailing hybrid work culture, it is a huge challenge for CPOs. Do let us know your thoughts.