The pandemic-induced lockdown and the movement curbs marked an inflection point for e-commerce in India, which is pushing the demand to record highs, nudging new buyers as well as sellers onto digital platforms, and holding out the promise of lasting growth for players. The Indian e-commerce market has been one of the biggest beneficiaries of the pandemic, as containment measures introduced millions to the convenience of online shopping, and prompted seasoned online shoppers to buy more. Social distancing compulsions through the year, massive smartphone base and reliable broadband galvanised e-commerce uptake beyond metros, deep into smaller cities and towns, bringing an element of ‘trust in online commerce. The outbreak necessitated the use of new technology tools and non-contact formats to cater to unprecedented demand. Analysts said these shifts in consumer shopping traits are here to stay, post-pandemic. The pandemic brought about a "structural shift" in shopping behaviour with more and more

customers and businesses relying on e-commerce. Players like Amazon and Flipkart as well as industry watchers noted that the need for social distancing and prioritising safety during the pandemic led to millions of people turning to e-commerce platforms this past year, not only in metros but also in tier III regions and beyond.

The journey of e-commerce in India has been quite prolific since its establishment as an online trade platform, the sector is ready to witness the impact of some major trends in 2020. Celebrating this growing breed of CEOs who are steering India’s budding e-Commerce sector to success, in our current edition of CEO Insights Magazine’s we have put together a list of ‘Top 10 Leaders in e-Commerce - 2021’. We have tried to bring in their perspective of struggle, challenges, and strategies that made them the CEOs with substance. Read to know more about them.
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