It's amazing how fast people have adapted to the work from home culture. But that's not all that has changed. It's a sure bet that your screen time, excluding work, has increased multifold the binge watched web series will echo a strong testament. In truth, the credit goes to the increase in content quality in recent times.

The Indian Media and Entertainment(M&E) industry today is an exponentially growing sector. Proving its resilience to the world despite the havoc engendered by the pandemic, the Indian M&E industry is at a watershed

moment in terms of growth, backed by rising consumer demand and improving advertising revenue. According to a FICCI-EY report, the advertising to GDP ratio is expected to reach 0.4 percent by 2025.

According to an EY report, the Indian media and entertainment (M&E) sector is projected to grow to $ 29 billion by 2023, driven by the acceleration of digital adoption among users across geographies. This is happening in front of our eyes. For instance, after winning hearts & critical acclaim in India, ‘Criminal Justice', which is an Indian Hindi-language crime thriller legal drama web series based on the 2008 British television series of the same name, will now stream in the US on the 42.8 million subscriber strong Hulu. India truly is unlocking a new world of global viewers.

It's no wonder that entrepreneurs are mushrooming up in the sector. But the ground rules for them all have already been quite clear ­ the benchmarks have been set at high and quality content is the only way forward. This issue is all about a bunch of leaders in the industry who have set benchmarks.
Do let us know your thoughts.