The dynamic technology landscape combines with the hybrid work culture trend to create an increasing need to digitally transform organizations. Make no mistake, getting the digital transformation right is arduous, to say nothing of the constant need to improve customer experience. But these two aspects within the organization create an explosive environment as it's a perfect milieu for cyber-attackers to thrive. While the exponential growth of the internet and cloud and IT industry became a silver lining to the pandemic, the cyber attackers unleashed themselves on this opportunity, and the consequences were catastrophic.

According to US-based cyber security firm Norton, India witnessed over 18 million cyber-attacks and threats, with an average of nearly 200,000 threats every day, in the first three months of 2022. It's no rocket science that, regardless of the size of your business, there is always the sword of Damocles hanging over organizations. It would help if you built a safer atmosphere around your business by securing the services of cybersecurity specialists.

As phishing or social engineering attacks, ransomware, and DDoS attacks continue to pose more significant threats to businesses, cybersecurity solutions providers must aggressively watch the segment's dynamic trends to stay ahead of the threats. From Extended Detection and Response (XDR) to Security Process Automation, Secure Access Service Edge (SASE), Zero-Trust Network Access (ZTNA), and Cyber Insurance, the solutions providers have several trends that drives the market. Organizations need to localize these options and delve deep into their operational strategies to build effective cybersecurity strategies and solutions.