Brands speak you. Hence we become more particular when picking products that we want to get associated with. From a pin to a house, from electronic gadgets to automobiles, every product is a symbol of what you are. Hence companies have become more observant of their target audience and their likes. They study the lifestyle of their target audience through various social media platforms, and to your surprise, it’s not just the product companies that do such research but also hospitality industry who have turned the table by knowing the likes and dislikes of their target group.

Being particular about quality, service and marketing approach ensures that brands are well placed among or in front of the right audience. But doing the magic needs dedication and complete understanding of the market. It also requires brands to create products that are synonyms to quality, look, feel, experience, output and customer service. Only a few brands have done well, as this needs constant innovation, research and development, and making the data speak to make sensible business decisions.

In our current edition of CEO Insights Magazine, we bring to you ‘Top 10 Brands for CEOs - 2021’. You can call it an exotic list of brands that executives feel proud to be associated with. We spoke to a vast number of CEOs and leaders across the geography to understand the brands they resonate with, why and what they look for in them in the future. Accordingly our panel of experts comprising our Editorial Board, and industry veterans together finalized the names. And we bring to you their story mentioning the details of what makes them a ‘Brand’ for the CEOs. Read to know more about them.

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