Retail Experience: Transformation in Progress
Sujith Vasudevan, Managing Editor, Sujith Vasudevan, Managing Editor
Amazon Managed Blockchain will enable our customers to track their products on the blockchain from the farm all the way through to consumption.”
Nestlé leverages blockchain technology to trace the origins of its Rainforest Alliance-certified coffee brand, ensuring adherence to sustainable farming practices. Consumers can scan a QR code on the packaging to access real-time information about the farmers, harvest times, roasting periods, and transaction certificates for their specific coffee shipment.
Walmart, the American multinational retail corporation, has also adopted blockchain to digitally transform its supply chain and expedite the tracking of food contamination sources. Walmart mandates that all suppliers of leafy green vegetables upload data onto a blockchain, enabling real-time tracking of produce back to its farm of origin. In the event of batch contamination, this technology allows Walmart to trace contaminated food within seconds, a significant improvement over the weeks-long manual process, proving invaluable during product recalls.
Nestlé leverages blockchain technology to trace the origins of its Rainforest Alliance-certified coffee brand, ensuring adherence to sustainable farming practices. Consumers can scan a QR code on the packaging to access real-time information about the farmers, harvest times, roasting periods, and transaction certificates for their specific coffee shipment.
Walmart, the American multinational retail corporation, has also adopted blockchain to digitally transform its supply chain and expedite the tracking of food contamination sources. Walmart mandates that all suppliers of leafy green vegetables upload data onto a blockchain, enabling real-time tracking of produce back to its farm of origin. In the event of batch contamination, this technology allows Walmart to trace contaminated food within seconds, a significant improvement over the weeks-long manual process, proving invaluable during product recalls.
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