The world is facing significant Sustainability challenges due to climate change, equity issues, natural resource consumption and other significant social and environmental concerns. Many organizations worldwide are in the process of integrating Sustain ability into their business strategy. On the other hand, several leaders are gazing at the need for sustainability integration as a challenge, confused about the right approach they must adopt. In a recent interview with CEO Insights, Prabodha Acharya, Chief Sustainability Officer, JSW Group, shed light on this dilemma growing organizations face.

As an example, Prabodha puts this challenge in the light of the energy sector. He says, “Take, for instance, the energy sector's ongoing transition. In India, while we still

largely depend on fossil fuels, renewable energy sources are increasingly taking precedence. Companies dependent on the fossil fuel economy must now pivot their business strategies to capitalize on this energy transition. The role of environmental sustainability professionals has also evolved from mere compliance managers to becoming strategic architects of sustainable business practices in alignment with global environmental shifts.”

He also points out three principal aspects that influence corporate behavior: profit, compliance, and reputation, as well as the effect of Sustainability on them. Profit, or the pursuit of financial gain, is the foundational driver, ensuring that businesses remain financially robust and consistently deliver returns. Compliance, driven by fear of regulatory repercussions, necessitates adherence to legal standards to maintain the right to conduct business. Reputation, the third driver, is about cultivating a positive public image and brand equity. The journey of esteemed Indian conglomerates like JSW, Tata and Birla is a case in point. Due to all these drivers, Sustain-ability has become a mainstay in business. Investors are increasingly scrutinizing companies to manage sustainability-related risks and opportunities, making it a critical factor in funding decisions. Organi-zations must see the future through the lens of Sustainability, and the industrial realm demands it.