Ever since the Digital India campaign took off, the growth of digital payments infrastructure in India has been nothing short of a miracle. After the disastrous year of 2020,the total quantum of digital transactions crossed Rs. 4,000 crore in 2021.And this year, digital transactions are marginally ahead of the banks themselves, being the stronger financial inclusion advocates. In Q2 2022, UPI clocked over 17.4 billion transactions in volume and Rs 30.4 trillion in value. Transactions volume and value have seen a 118 percent increase in volume and over 98 percent increase in value in Q2 2022 as compared to Q2 2021.

The rapid growth of finTech players has already aided in accelerating financial inclusion, thanks to new-age technologies like AI and ML that open novel avenues benefitting both the industry and the consumers alike. The month of festivals, October 2022, witnessed a sharp rise in digital transactions well, at least until Virat Kohli walked out to bat in the final ball of the second over of the Indian innings in the India Vs. Pakistan T20 match in the group stage of the T20 World Cup 2022.

Twitter is going crazy over a graph shared on Twitter by Mihir Vora, Chief Investment Officer at Max Life. The graph shows a massive Diwali shopping rush in the morning from 9 am to 1:30 pm. But the match began soon after, and Kohli's masterclass innings halted online Diwali shopping for an hour in the evening when the cricketer led India to a victory. At one point after 5 pm, the transactions just went on a free fall by 22 percent when Kohli smashed 82 runs off just 53 balls, and India claimed victory by four wickets. Over 1.8 crore people streamed the match on Disney Hotstar.