T he normal is not much normal today, as organizations continue to find ways around the catastrophic effects of the COVID-19 pandemic to do business. A job role traditionally built around corporate marketing, demand generation, and customer outreach, Chief Sales Officers have much more to do today, especially in a post-pandemic world. It’s no wonder organizations expect more from their CSOs. And it’s only fair that they expect sales leaders to find new avenues to penetrate the market, hit the right nerves at the right time, and sell the

right combination of products/services to the right clients/customers. Just ‘selling’ won’t work anymore.

Surveys suggest that most global leaders are preparing for a U-shaped recovery, considering a long gap between recession and growth. It’s quite an established fact that the pathway ahead will be extremely rough for CSOs worldwide. From trimmed operational budgets to complete disruption of the marketing models and the need for new strategies, lasting effects are anybody’s guess.

Going forward, it’s imperative that CSOs find new avenues and set new paradigms to tell stories and create images. In the process, they need to focus heavily on external marketing dynamics, customer needs, and general buyer behavior while also ensuring technology interventions wherever possible. When done right, this new, smarter aligning operations could open up new avenues for sales leaders, despite the challenges of the post covid world. In this issue of CEO Insights, we are shedding light on a few of the exemplary CSOs out there. Do let us know your thoughts.