Today, innovation is a core strategy goal for many organizations. However, without a clear leader at the helm to ensure innovation is supported across the organization, innovation can flounder in the real business environment. In fact, there are more than half (54%) of executives as per PWC Innovation Bench marking survey reported that they struggle to align the strategy of innovation with the overall business strategy, according to the report. In order to see innovation from inception to implementation, savvy organizations are now adding up the role of "Chief Innovation Officer," or CIO, to their

C-level leadership. A Chief Innovation Officer (CINO) is the designated person in a company who is primarily responsible for managing the process of innovation in an organization, as well as being in some cases the person who "originates new ideas but also recognizes innovative ideas generated by other people ­ both internally and externally.

"This influential executive can champion innovation at all levels of the organization, creating a culture of innovation by ensuring the company's time, resources and focus keep innovation at the forefront. Driving innovation within an organization is a broad task. The day-to-day responsibilities of the chief innovation officer can be equally broad and may include a lot of challenges. Celebrating this growing breed of Chief Innovation Officers who are imprinting steering businesses towards innovative objectives, in our current edition of CEO Insights Magazine's we have put together a list of `Top 10 Chief Innovation Officers - 2021'. We have tried to bring in their perspective of struggle, challenges, and strategies that made them the CIOs with substance. Read to know more about them.

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