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Opportunities that Can Bolster Chemical Industry's Winning Formula

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Opportunities that Can Bolster Chemical Industry's Winning Formula

Siddhartha Ghosal CEO & Country President of Dow India, 0

With over 24 years of industry experience including 17 years at Dow spanning across different geographies, Siddhartha has been contributing to the success of Dow’s business units and proving his expertise in strategy planning, business development, R&D, and customer management.

Siddhartha Ghosal CEO & Country President of Dow India is on a mission to take Dow India and the India Subcontinent into its next phase of growth and expansion in the material science sector. In an email interaction with CEO Insights, he shares insights on the sector’s major growth areas, strategies to bolster resilience against uncertainties, advice to budding industry leaders etc. Below is an excerpt from the email interaction.

Hailing from a rich professional background in leadership roles in the chemicals industry, tell us the story behind your emergence as a leader in this sector.
My career was predominantly focused on R&D and technical service, which solidified my understanding of our products and processes’ intricacies. This technical expertise was complemented by my transition into marketing and product management, where I gained insights into the commercial aspects of the chemical industry. As part of a commercial exposure program, I moved to Shanghai, which marked my first foray into leading profit and loss (P&L) and overseeing business operations.

Later at Dow, I began overseeing R&D across the EMEAI region, leading a diverse team spread across multiple countries, including UAE, Middle East, Europe and APAC. This experience enriched my perspective on cultural nuances and regional dynamics, reinforcing the importance of adaptability in leadership.

These rich experiences have not only shaped me into my current role but have also instilled a deep appreciation for Dow's ambition—being the most innovative, customer-centric, inclusive, and sustainable materials science company in the world.

The sector is expected to grow by $ 1 trillion by 2040, according to an IBEF report. What are the opportunities you believe leaders should focus on to contribute to the Global Value Chain?
A key driver to this goal is enhanced focus on innovation of products and meeting growing customer demands. Packaging is one of the chemical industry's major growth areas in India, with the demand for sustainable packaging solutions projected to grow by 5-6 percent annually. For instance, Dow is developing advanced packaging solutions, such as monolayer materials and recyclable packaging that effectively replaces traditional multi-layer laminates.

The construction chemicals sector has substantial potential as well. By leveraging expertise in specialty chemicals, we can meet the growing demand for environmentally friendly products while enhancing our competitive advantage in the market. The mobility segment is another promising area, particularly with advancements in electric vehicles (EVs), we are innovating in areas such as self-healing tires and VOC-free seating materials, which enhance performance and sustainability in vehicles.

By strategically aligning resources, the industry is well-positioned to engage and extend support across various business sectors.

What are the key challenges the sector faces currently?
As we navigate a complex geopolitical climate, the situation compels us to reassess our supply chains and forge new partnerships that bolster our operational resilience. The current demand-supply balance has necessitated a refinement of strategies, highlighting the critical role of innovation and agility in maintaining market share. We view trends such as overcapacity in the commodities segment, as opportunities to distinguish ourselves by enhancing our product offerings and delivering customized solutions that meet customer demands without sacrificing quality or profitability.

Moreover, across the sector operational sustainability initiatives are taking centre stage in strategic frameworks, driving substantial efforts to optimize operations. The evolving regulatory landscape presents an opportunity to align closely with emerging standards and improve compliance across the industry. Embracing these changes enables us to

innovate and adapt proactively, ensuring we remain at the forefront of industry advancements.
To secure a competitive advantage, what kind of approach leaders should adopt to build in functional excellence and streamline margin expansion?
Primarily, leaders must prioritize the energy transition by investing in technologies related to renewable energy, including green and blue hydrogen, which can enhance operational efficiency while reducing carbon footprint.

The current demand-supply balance has necessitated a refinement of strategies, highlighting the critical role of innovation and agility in maintaining market share.



By focusing on technology advancements in EVs and allied segments such as lightweight materials and self-healing components, the sector can foster a healthy and competitive landscape. Additionally, investing in the semiconductor industry will enable organizations to meet the growing demand across various sectors.

In the personal care and home care markets, the sector should develop products tailored to the changing demands, which will not only enhance revenue but also strengthen brand loyalty. By innovating in recyclable materials and circular packaging solutions, companies can reduce costs associated with waste management, thereby improving margins.

As it is equally imperative to address safety, health and environmental protection issues, how do you perceive technological innovations accelerating adoption of sustainable practices?
As we look to the future, advancements in technology will not only enhance operational efficiency but will also help us create safer work environments while minimizing our environmental footprint. For instance, advanced monitoring systems can provide real-time data on workplace conditions, allowing for proactive measures to ensure employee safety. Innovations such as automation and artificial intelligence streamline processes, reducing resource consumption and waste generation. By optimizing production methods and using predictive analysis the industry can look at increased productivity. Additionally, employing enhanced training programs utilizing virtual reality or simulation technology can prepare employees for real-world scenarios, reinforcing safe practices.

Lastly, fostering collaboration across the value chain with technology providers and other stakeholders can drive collective innovation that prioritizes both safety and sustainability.

Moving forward, what areas should be focused on to make India an attractive destination for chemical manufacturing investments and to enhance its global competitiveness?
Energy transition is a key focus area, with significant potential for growth in renewable energy sectors. India is making strides in green hydrogen, positioning itself as one of the leading countries in this domain. However, there is also a compelling case for exploring blue hydrogen, which offers a lower-cost alternative with reduced CO2 emissions. Additionally, expanding investments in refineries and renewable energy infrastructure will further support this initiative.

There is a notable shift in consumer behaviour, particularly in personal care and home care products, where rural consumers are increasingly adopting global brands, presents opportunities for companies to innovate and cater to evolving preferences.

Lastly, sustainable packaging solutions will not only meet regulatory demands but also attract investments from companies committed to environmental responsibility.

What is your advice to upcoming leaders while hacking new opportunities in this sector going forward?
As I reflect on my journey in the chemical industry, I find it essential to develop a well-rounded skill set that encompasses technical knowledge, commercial acumen and people management. As you step into leadership roles, champion an inclusive culture that values contributions from all team members.

To stay ahead, commit to lifelong learning, professional development and participate in programs that enhance your skills.

Establishing credibility is vital for any leader aspiring to make an impact. Consistently delivering results across various roles will not only earn you respect but also open doors for new opportunities. Demonstrating your ability to succeed in different contexts will solidify your reputation as a capable leader.

Leadership is fundamentally about people; it involves inspiring and empowering others to reach their full potential. By fostering an environment where individuals feel valued and supported, you not only cultivate future leaders but also create a culture of collaboration and innovation that drives success for the entire organization.

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