CEO Insights Magazine

The hospitality industry is a crucial sector that plays a significant role in promoting tourism and generating revenue for the economy. In this regard, Raju Bhurat, the Managing Director of Vijayshree Resort, Hampi, has been a pioneer in empowering the industry. With his ethical and sustainable approach, Raju has established the only vegetarian luxury resort in the world. He has challenged conventional norms and has set an example for the industry to follow. His commitment to providing unique, enriching experiences to his customers, be it through his retail offerings or destination weddings, has been instrumental in promoting tourism in the region. Under his leadership, the Vijayshree Resort has gained international recognition and has set records in the Limca Book and Guinness World Records. Raju Bhurat's vision and leadership continue to inspire the industry and pave the way for sustainable growth. Let's hear more from him in below interview snippets.

Can you provide a summary of your professional background and experiences? What motivates you in your daily routine?
As an entrepreneur for over thirty years, I have gained experience in various industries, from starting as a small garment company to establishing the Vijayshree Group as a conglomerate with a presence in industries such as automobiles, hospitality, and mining. I take pride in what we have accomplished, and I believe that having internal motivation is essential to making a positive impact in the world. My passion for exploring new industries has helped me understand the intricacies of business and establish successful enterprises.

How would you describe the Vijayshree Resort as an organization and its current market position?
Vijayshree Resort is a hospitality pioneer, offering unmatched hospitality as the only vegetarian, liquor, and smoke free resort in the world. With over 15 years of experience, we have built a great

reputation and enjoy a high percentage of repeat customers. Our goal for the next ten years is to expand our operations and add 51 rooms to our current property of 46 rooms, creating a luxurious experience for our customers near the World Heritage site, Hampi.

Can you provide details on your main offerings and what customers can expect from them?
We offer two distinct offerings catering to different types of customers. For retail clients seeking luxury experiences, we provide a unique and rejuvenating experience with a variety of amenities such as spas, state-of-the-art lawns, and four restaurants offering Indian cuisine to cater to all tastes. Our second offering is for those seeking a traditional and heritage backdrop for their destination wedding, taking advantage of the property's unique location. Additionally, our property has also become a popular venue for corporate events, with a capacity of hosting a guest list ranging from 50 to 2000 people. Those in search of unique and enriching experiences should consider visiting our property.

How would you describe your leadership and governance approach? What are your guiding principles as a leader?
As a leader, I strongly believe in empowering my team with the necessary authority and power while also developing democratic processes. From the beginning, I have focused on building an ethical and capable team, fostering collaboration and transparency to overcome challenges and achieve success. Clear vision and strong motivation are the key drivers of this approach

Can you talk about some of the most difficult challenges you have faced in your journey so far? How did you overcome them, and what did you learn?
As a self-made entrepreneur, I have encountered numerous challenges throughout my career. However, my ability to take risks and learn from my experiences has helped me overcome them. While venturing into the hospitality industry, I faced the challenge of setting up a 5 star

property without serving non-vegetarian food and liquor, which is conventionally expected. I stood my ground and instead focused on changing the mindset of people toward Sattvik food. It took several years, but it was worth the effort. Our resort is now endorsed by several celebrities and holds a Guinness World Record for being the only vegetarian luxury resort in the world.

Moving forward, I anticipate significant growth potential in the Indian hospitality industry due to the rising per capita income and changing consumer preferences. Consumers are willing to pay for unique and quality experiences, which is positive for our business. Additionally, the concept of destination weddings is gaining popularity, supported by policies from the government of India. We are optimistic about the future and plan to capitalize on these opportunities.

What changes in market behavior do you anticipate, and what opportunities do you foresee in the future?
In the hospitality industry, I anticipate a robust growth rate of approximately 20 percent due to the changing preferences of consumers and their willingness to pay for unique and quality experiences. The destination wedding offering is also gaining traction, with government policies supporting its growth. We are optimistic about these opportunities and plan to take advantage of them.

Raju Bhurat, Managing Director, Vijayshree Group of Companies
Raju is a self-made entrepreneur with over 30 years of experience in diverse industries. He has been able to successfully establish Vijayshree Group as a strong business entity. Raju’s aim is to achieve a global presence and cross Rs. 10,000 crores in revenue by 2030. He believes in sustainable growth which is possible only when business is conducted ethically and genuinely benefits society.

•Hobbies: Reading (biographies, spiritual literature), Samayik (Meditation), Travelling, Networking
•Favorite Cuisine:Traditional Indian(South Indian)
•Favorite Book:7 Habits of highly effective people by Steven Collins
•Favorite Travel Destination:
Switzerland