Abdul Khalid: Embracing New Ideas & Pushing Limits To Achieve Out-Of-The-Box Results
Abdul Khalid
Chief Growth Officer
One such elite breed of fast paced growth managers is Abdul Khalid, the Chief Growth Officer of Inovexic. Abdul is also a startup founder, an innovative strategist, and an evangelist. The young Indian discusses his professional journey and the attributes that make him a strong growth manager in an exclusive conversation with CEO Insights.
What inspired you to start your professional journey in the business growth industry?
I have been in the growth field for eight years now, and some of the top marketers in the US have had a significant influence on me. From 2005 to 2010, there was a substantial rise, and many startups, such as Airbnb, Uber, Hotmail, and many more, were developing at a rapid pace. And I was very interested in how they attracted customers and accomplished it, which is how I got into the growth hacker marketing. And I'm a marketer by trade, even though my family's businesses are in industries and manufacturing. However, marketing is something that every business requires to thrive. And growth marketing is the next step to
marketing it encompasses strategy, sales, and employee care. So that's what drew me to growth marketing in the first place. Over a period of time, I rubbed shoulders with the best CEOs of the world, which really gave an exclusive insight to how the digital space works.
What drives you today as an industry leader?
I come on board with a lot of curiosity for everyone I work with, regardless of industry. One primary driver of all of this is me genuinely reaching out to customers in a way that most, if not all, marketers don't or can't. Apart from incorporating marketing, one aspect of the growth concept that motivates me is the product itself developing fresh, innovative ideas to test and discover how they perform and how the customer reacts to them. As an industry leader I am motivated by my curiosity about why customers behave the way they do. Because, at the end of the day, it doesn't matter how many individuals you speak with what's important are your customers, and we've been hearing this a lot lately, that you should talk to your customers a notion that's been around almost as long as marketing has. And that still holds, which is one of the phrases that truly motivates me. I prefer the concept of having a formulated strategy behind a marketing campaign rather than simply producing a marketing campaign. And for a company, working together as a team for the customers excites me as an industry leader.
How would you describe Inovexic as an organization and its market position? What is your company's unique offering to its customers?
Inovexic has been in business for around 10-15 years, and I've been with them for about three to four years. When I arrived, all I had to do was function as a catalyst for that team. And I was one of the first members to offer interest when the company looked at tapping into the Ecommerce markets. Inovexic genuinely provides insurmountable assistance to its clients. The way
One of the most important aspects of my success mantra is stopping marketing is like stopping time you can't
What drives you today as an industry leader?
I come on board with a lot of curiosity for everyone I work with, regardless of industry. One primary driver of all of this is me genuinely reaching out to customers in a way that most, if not all, marketers don't or can't. Apart from incorporating marketing, one aspect of the growth concept that motivates me is the product itself developing fresh, innovative ideas to test and discover how they perform and how the customer reacts to them. As an industry leader I am motivated by my curiosity about why customers behave the way they do. Because, at the end of the day, it doesn't matter how many individuals you speak with what's important are your customers, and we've been hearing this a lot lately, that you should talk to your customers a notion that's been around almost as long as marketing has. And that still holds, which is one of the phrases that truly motivates me. I prefer the concept of having a formulated strategy behind a marketing campaign rather than simply producing a marketing campaign. And for a company, working together as a team for the customers excites me as an industry leader.
How would you describe Inovexic as an organization and its market position? What is your company's unique offering to its customers?
Inovexic has been in business for around 10-15 years, and I've been with them for about three to four years. When I arrived, all I had to do was function as a catalyst for that team. And I was one of the first members to offer interest when the company looked at tapping into the Ecommerce markets. Inovexic genuinely provides insurmountable assistance to its clients. The way
they ensure that businesses link and the network they have is incredible because you don't see it in other industries. If you ask about the unique selling proposition, it is the amount of support that we provide to our customers since we always listen to them. We go back to them and give them a better solution, as well as consulting services. Many businesses world wide recognize Inovexic as a consulting firm that connects people to the right attribute at the right time, and that's what Inovexic is all about.
You have prior experience working in VR, Blockchain, Securities, IT, Mechanical, Finance, Data Analysis and Business Analysis. What is your success mantra, and how did it help you get to where you are now?
I've had a lot of clients in the last year, and AR VR is something I've seen over the last four years as a trend. I am presently working on FilterYou a brand that works in the AR/VR, blockchain and NFT space. Presently I am consulting for B2B SAAS industries, exploring the education and low code platforms. When I work, I don't just work for regular firms; I work for organizations that have a vision for the future, a desire to move forward and build something significant for its clients, something creative. The talent or knack for seeing a future forward vision adds to the success mantra. It may be a new or old technology in terms of solutions. Still, the manner it's done innovatively and my ability to perceive the creativity behind it contributes to my success. Going back to what I mentioned, I'm always talking about it with my consumers, trying to figure out what works and what doesn't.One of the most important aspects of my success mantra is that it must be complete, but it does not have to be perfect.
Abdul Khalid, Chief Growth Officer, Inovexic
Abdul completed his B.E. in Industrial Engineering and Management from M. S. Ramaiah Institute of Technology and has worked as a growth manager in various industries, including VR, Blockchain, securities, IT, Mechanical, Finance, Data Analysis and Business Analysis.
You have prior experience working in VR, Blockchain, Securities, IT, Mechanical, Finance, Data Analysis and Business Analysis. What is your success mantra, and how did it help you get to where you are now?
I've had a lot of clients in the last year, and AR VR is something I've seen over the last four years as a trend. I am presently working on FilterYou a brand that works in the AR/VR, blockchain and NFT space. Presently I am consulting for B2B SAAS industries, exploring the education and low code platforms. When I work, I don't just work for regular firms; I work for organizations that have a vision for the future, a desire to move forward and build something significant for its clients, something creative. The talent or knack for seeing a future forward vision adds to the success mantra. It may be a new or old technology in terms of solutions. Still, the manner it's done innovatively and my ability to perceive the creativity behind it contributes to my success. Going back to what I mentioned, I'm always talking about it with my consumers, trying to figure out what works and what doesn't.One of the most important aspects of my success mantra is that it must be complete, but it does not have to be perfect.
Abdul Khalid, Chief Growth Officer, Inovexic
Abdul completed his B.E. in Industrial Engineering and Management from M. S. Ramaiah Institute of Technology and has worked as a growth manager in various industries, including VR, Blockchain, securities, IT, Mechanical, Finance, Data Analysis and Business Analysis.