CEO Insights Magazine

India's engineering industry employs 27 percent of the country's total factory workforce and accounts for 63 percent of all international collaborations. It has also become the country's top contributor to total merchandise exports. India has the world's fifth-largest automobile industry. In 2019, India was the world's fifth-largest auto manufacturer and seventh-largest commercial vehicle producer. By 2026, the Indian automobile sector (which includes component production) is predicted to be worth Rs 16.16-18.18 trillion (US$ 251.4-282.8 billion). According to data given by the Department for Promotion of Industry and Internal Trade, the industry generated US$ 25.40 billion in Foreign Direct Investment (FDI) between April 2000 and December 2020, accounting for 5 percent of total FDI during that period.

ASM Engineering Technologies is an ISO 9001:2015 and NABCB QM certified company with a passion for engineering and skilled professional management to ensure a seamless process flow. ASM Engineering implements new technological needs, develops creative ideas, and finds convincing solutions by following the processes of Process Planning, Design, and Simulation in a closed process chain. In an exclusive interview with CEO Insights, Anand Motty(Founder & MD) of ASM Engineering, wherein he enlightened us about the range of services offered by the company and unique factors about the company.

What was the idea behind the inception of ASM Engineering?What is it that inspired you on this entrepreneurial journey?
Being from the same field and with the same expertise, I always had dreams of working for myself.I noticed a possibility to provide specialized title services to clients after working for several years for organizations in the automobile business and using this opportunity I established ASM Engineering Technologies.

Explain in brief your range of services and what is the USP that separates you from your competitors?
In the fields of BIW Process Planning, Design and Documentation, we are the market leaders in Germany. Inhouse project management from Pre-Engineering idea through final design, as well as robotic simulation, is included in our service. ASM Engineering Technologies' USP is a highly qualified workforce, demonstrated planning and design expertise, unique and comprehensive sector knowledge, and cutting-edge technology. ASMET continues to amaze its consumers with its exceptional inventiveness. We are extremely quick to grasp new technology needs, devise novel ways, and come up with convincing solutions. We enjoy taking on new challenges, and we have a love for engineering, as well as seasoned professional managers to ensure that the process runs smoothly.

What are the various requirements that your clients come up with and what strategies do you follow to meet your clients'expectations?
Our clients are all based in BIW Automotive, with requirements

ranging from concept to final design, robotic simulation, and product design. Timely delivery and high quality work are the most critical strategies for meeting my clients' expectations. Our clients value our high level of planning security because the Product creation Process makes the entire process sequence transparent. Our project management system provides all necessary process data in real time available and makes quality understandable in detail. In addition the product generation process ensures certified quality and strict adherence to delivery deadlines.

Please tell us about your prestigious team of experts and their experience in making ASM Engineering a name to reckon in the engineering services market?
We have a great team of competent personnel who are experts in their fields, and our delivery and job quality have always been superb. We worked with all of the major OEMs and completed their projects on time.

What are the latest technologies that you leverage in providing your services? How do you stay updated with the latest trends?
Electrification is a pressing necessity in today's world, and Electric Vehicles(EVs) are a tool we're using to meet that need. Journals, journals, and ongoing research keep us informed about the latest developments in the motor sector.

How has been the growth of the company since its inception and according to you, what are the major factors that have helped you to achieve success in the industry?
We are still in the early stages of expansion, with offices in Bangalore and Hyderabad, also looking into other fields such as heavy engineering, avionics, and product marketing. Perseverance, recognizing that success or failure is not permanent, shared belief, and a team spirit are some of the factors that have aided us in reaching our current position.