CEO Insights Magazine

In the fast-paced realm of business leadership, Ashish Banerjee is not just charting a course—he's redefining it. As the visionary Country Director of HEWITTROBINS INTERNATIONAL, Ashish's journey began at DAV in 1985 and continued with a post-graduation from VJTI, Mumbai University in 1990. His career spans influential roles at ISRO, Larsen & Toubro, Tata Ryerson, JSPL, TRF, and Tata Steel. From leading JSPL as Business Head to spearheading innovation as CTO at TRF, Ashish blends technical expertise with strategic foresight. With a focus on interpersonal dynamics and astute financial stewardship, he drives HEWITTROBINS INTERNATIONAL towards a future of pioneering excellence and enduring impact. Let’s read on.

As the Country Director, how do you attract new customers in the market and establish long-term relationships with them?
As the Managing Director, my strategy for attracting new customers and cultivating long-term relationships revolves around enhancing our visibility and ensuring unwavering quality. By establishing a robust market presence and consistently providing products and services that meet the highest standards, we build trust with our customers.

This trust is the cornerstone of enduring relationships, as customers tend to stay loyal to a brand that consistently fulfills its commitments. Our focus on maintaining excellence and reliability not only attracts new customers but also strengthens their confidence in our brand, fostering loyalty and encouraging ongoing engagement with our products and services.

How do you leverage your leadership expertise to develop a brand strategy that enhances brand awareness and builds brand equity among new customers?
Developing a robust brand strategy requires a thorough understanding of our customers' needs and a commitment to consistently addressing their issues.

By actively engaging with customers and incorporating their feedback, we can fine-tune our offerings to align with market demands. This customer-centric approach not only boosts brand awareness but also strengthens brand equity. As new customers experience the value and reliability of our brand through positive interactions and word-of-mouth recommendations, our reputation grows. This reinforces our position in the market and fosters long-term loyalty among our customer base.

How do you keep up with the latest market trends and ensure you stay informed?
Keeping up with the latest market trends is essential for maintaining a competitive edge. I actively attend industry conferences and engage with global companies and customers. These interactions provide invaluable insights into emerging trends, technological advancements, and shifting customer preferences. By staying informed and continuously learning, we can adapt our strategies to stay relevant and forward-thinking. This proactive approach ensures that we remain ahead of the curve, ready to leverage new opportunities and navigate market changes effectively.

How do you promote cross-functional communication with stakeholders to set realistic goals and expectations for projects or tasks?
Facilitating cross-functional communication with stakeholders is crucial for setting realistic goals and expectations. We emphasize clear and open communication channels across all departments involved in a project. This involves regular meetings, transparent reporting, and collaborative decision-making processes. Additionally, all officers in the organization are trained and empowered to make decisions within their respective domains. This empowerment enables the organization to effectively seize opportunities while interacting with clients, suppliers, and other stakeholders. Through this approach, we ensure that everyone is aligned and working towards common objectives.

Describe your leadership style and the principles or strategies that guide your approach as a leader.
My leadership approach revolves around establishing trust, ensuring everyone feels valued and respected, and cultivating a collaborative atmosphere. I emphasize empowerment through delegation and promoting ownership, which stimulates innovation and boosts confidence. Transparent communication is fundamental, with open channels for feedback and diverse viewpoints.

I set precise, achievable goals and offer the essential resources and guidance to reach them. Moreover, I embrace and guide organizational change, fostering adaptability and agility within the team to thrive in dynamic environments. This comprehensive strategy enables us to achieve collective success while nurturing individual growth and engagement.



What do you envision as the significant contributions you will make in your professional journey moving forward?
In my professional journey, I aim to drive strategic impact by spearheading initiatives that promote technological advancements and process enhancements, contributing to Bharat's self-reliance. I prioritize refining our products and services based on market feedback to elevate customer satisfaction.

Moreover, I am dedicated to nurturing talent and cultivating future leaders who will uphold the legacy of HEWITTROBINS INTERNATIONAL. This commitment underscores my vision to leave a lasting imprint through innovation, customer-centricity, and the development of a skilled workforce that propels both organizational growth and national progress.

Ashish Banerjee, Managing Director, Hewittrobins International
Ashish Banerjee, Managing Director of HEWITTROBINS INTERNATIONAL, graduated from DAV in 1985 and earned his post-graduation from VJTI, Mumbai University in 1990. With a career spanning ISRO, Larsen & Toubro, Tata Ryerson, JSPL, TRF, and Tata Steel, he evolved from technical expertise to emphasizing people skills and financial acumen in leadership. His approach emphasizes trust, empowerment, and transparent communication, driving innovation, customer satisfaction, and fostering people development for an 'Atmanirbhar' Bharat.