Aum Capital Market: Taking 360 Degree Approach To Add Value To Customers & Its Business Partners
Kamal Rampuria
Senior Vice President
wealth management is often mentioned. Experts in this field provide comprehensive financial planning services to their customers, including investment guidance. The wealth management sector is being propelled by the rising popularity of alternative assets including private equity, commodities, hedge funds, REITs, and various other investment products. One of the most well-known organizations in the Indian wealth management sector is AUM Capital Market, which was originally established in the year 1995.
Over the last 28 years, AUM Capital has established itself as a formidable player in the competitive financial services market. The AUM group, which began with a single business vertical, has now expanded to include 8 distinct business verticals and a pan-India clientele of more than 18,000. The Wealth Management and Advisory Desk at AUM Capital serve High Net Worth Individuals/Family Offices, Large Corporations, and Institutional Banks and Foundations.
With Assets under Advice of more than Rs. 11,000 Crs.(approx. $1.39bn), Wealth Management vertical been witnessing a meteoric rise over the years. Below is an excerpt of exclusive interaction with Kamal Rampuria, Sr. Vice President at AUM Capital Market.
Give a brief account of AUM Capital Market's position across the finance sector. Describe its brand persona and what it represents
With the motto "Your Trust is Our Wealth," we aim to provide our investors with bespoke solutions and best in class Service. Our slogan,"Once our Client, Always our Client," reflects this idea by stating that once a client becomes part of the AUM family, they will remain so for the generations to come. This has allowed us to form lasting partnerships with large institutions and corporations throughout the country.
Over the years, AUM Capital has evolved from Fixed Income broker to a one stop solution with services in diverse fields. Some of the core services offered are Institutional cum Retail Equity broking, Research set up, Retirement Benefit Fund Investment services, Insurance, Trade Finance as well as earlier
mentioned Wealth segment.
The Fixed Income desk is one of the leading players in its space. Having years of experience, AUM is considered as the broker of choice by industry players. We have long standing and deep relations at most Institutional treasuries as well as corporate houses that are active in this space.
Our Institutional broking desk is empaneled with over 30 institutions across the Country. One of India's largest and oldest financial institutions, LIC, has also approved us for empanelment recently.
Our retirement benefit investment desk is a longstanding player, having built a strong foothold and now catering to more than 80 percent of PSU Provident Funds.
In addition, we have launched AUMLINE, a Zero BROKERAGE trading app with in app analysis capabilities, for the convenience of our investors on the go.
Could you elaborate on the impacts and benefits offered through your products and services?
Your Trust Is Our Wealth, our tagline is a perfect reflection of who we are and what we stand for. We have been providing financial services for over two decades, and we have always valued relationships with our investors and our Commitment as paramount.
We work across several models: One is the Execution model, where the Client approaches us with their requirement and we try to achieve the best possible outcome for them considering both time and money. Coming to the advisory model, we have a professional team of experts with a combined experience of more than 300 man years. This desk constantly monitors the market and looks for potential opportunities, thus providing investors with pro active solutions. In addition, we provide cross advisory a service in which, rather than recommending just one product take care of the holistic financial needs of our investors.
How does AUM Capital prevent customers from landing into risks?
The Fixed Income desk is one of the leading players in its space. Having years of experience, AUM is considered as the broker of choice by industry players. We have long standing and deep relations at most Institutional treasuries as well as corporate houses that are active in this space.
Your Trust Is Our Wealth, our tagline is a perfect reflection of who we are and what we stand for. We have been providing financial services for over two decades, and we have always valued relationships with our investors and our Commitment as paramount
Our Institutional broking desk is empaneled with over 30 institutions across the Country. One of India's largest and oldest financial institutions, LIC, has also approved us for empanelment recently.
Our retirement benefit investment desk is a longstanding player, having built a strong foothold and now catering to more than 80 percent of PSU Provident Funds.
In addition, we have launched AUMLINE, a Zero BROKERAGE trading app with in app analysis capabilities, for the convenience of our investors on the go.
Could you elaborate on the impacts and benefits offered through your products and services?
Your Trust Is Our Wealth, our tagline is a perfect reflection of who we are and what we stand for. We have been providing financial services for over two decades, and we have always valued relationships with our investors and our Commitment as paramount.
We work across several models: One is the Execution model, where the Client approaches us with their requirement and we try to achieve the best possible outcome for them considering both time and money. Coming to the advisory model, we have a professional team of experts with a combined experience of more than 300 man years. This desk constantly monitors the market and looks for potential opportunities, thus providing investors with pro active solutions. In addition, we provide cross advisory a service in which, rather than recommending just one product take care of the holistic financial needs of our investors.
How does AUM Capital prevent customers from landing into risks?
With over two decades of service and expertise, we've learnt one basic thing: the unpredictable character of the market, which is crucial when discussing how to prevent consumers from landing at risk. As a result, we pay close attention to each client's unique requirements to provide personalized, high-quality research backed advisory. To guarantee that the investor always receives independent, impartial advice and fair comparison across numerous investment possibilities, AUM has never introduced its proprietary/principal products.
To ensure the security of our investors' capital, we as a policy advise against risky/below investment grade products, despite the charm of higher returns. Such deals are only executed after fully cautioning our investors.
Give a brief account of AUM Capital Market model customer-centric policies. How does it help leverage a wide plethora of services to the clients?
Since we first opened the doors to our Wealth Management department, we have been the go-to experts for guidance on Succession strategies and inter generational wealth transfer. We have also assisted several families in the establishment of Family Offices.
Our key differentiator compared to peers is that we have never granted franchisee or entered into a B2B agreement with any entity. This is to ensure direct relationship and quality service for the end investor.
Through our Loans facilitation desk, we have assisted Corporations in exploring buyouts and mergers, as well as in raising capital at competitive interest rates. The AUM Group's Insurance Broking division, AUM Bima,is committed to providing investors with security in times of market volatility. AUM Bima is the Company's newest and one of the fastest growing verticals. The segment clocked its largest premium collection ever in FY22.
What is the future destination envisioned for AUM Capital Market?
Recently, AUM was recognized as the 5th largest boutique mutual fund distributor in India. Our mission is to evolve into a highly advanced and mature financial services provider so that we may fulfil our vision of being a global leader in our field.
Kamal Rampuria, Senior Vice President, AUM Capital Market
With over 28 years of experience in the industry, Kamal Rampuria has been at AUM Capital for over 24 years and has hands on experience in successfully establishing and running various businesses in wealth management and financial services space. He possesses strong management and leadership skills. He is very strong at forming policies, procedures and implementation skills.
To ensure the security of our investors' capital, we as a policy advise against risky/below investment grade products, despite the charm of higher returns. Such deals are only executed after fully cautioning our investors.
Give a brief account of AUM Capital Market model customer-centric policies. How does it help leverage a wide plethora of services to the clients?
Since we first opened the doors to our Wealth Management department, we have been the go-to experts for guidance on Succession strategies and inter generational wealth transfer. We have also assisted several families in the establishment of Family Offices.
Our key differentiator compared to peers is that we have never granted franchisee or entered into a B2B agreement with any entity. This is to ensure direct relationship and quality service for the end investor.
Through our Loans facilitation desk, we have assisted Corporations in exploring buyouts and mergers, as well as in raising capital at competitive interest rates. The AUM Group's Insurance Broking division, AUM Bima,is committed to providing investors with security in times of market volatility. AUM Bima is the Company's newest and one of the fastest growing verticals. The segment clocked its largest premium collection ever in FY22.
What is the future destination envisioned for AUM Capital Market?
Recently, AUM was recognized as the 5th largest boutique mutual fund distributor in India. Our mission is to evolve into a highly advanced and mature financial services provider so that we may fulfil our vision of being a global leader in our field.
Kamal Rampuria, Senior Vice President, AUM Capital Market
With over 28 years of experience in the industry, Kamal Rampuria has been at AUM Capital for over 24 years and has hands on experience in successfully establishing and running various businesses in wealth management and financial services space. He possesses strong management and leadership skills. He is very strong at forming policies, procedures and implementation skills.