Bhavna Singh
General Counsel
Here is Bhavna Singh’s exclusive interview with CEO Insights magazine.
Tell us why have you chosen the law to build your career and what has kept you motivated to continue being in this domain for so long?
I was fortunate to have met a few eminent lawyers in my childhood who instilled in me a deep appreciation for the legal profession. Hence, ever since my school days, I have been passionate to pursue a career related to jurisprudence.
Tell us about Subex as an organization and how is it positioned in the market today?
Subex is a pioneer in enabling digital trust for businesses across the globe. Founded in 1994, it helps its customers maximise their revenues and profitability. With a legacy of having served the market through world class solutions for business optimisation and analytics, Subex is now leading the way by enabling all round digital trust in the business ecosystems of its customers, focusing on risk mitigation, security, predictability and intelligence. With Hyper Sense, an end-to-end augmented analytics platform, Subex empowers communications service providers and enterprise customers to make faster, better decisions by leveraging Artificial Intelligence(AI) analytics across the data value chain. The company also offers scalable managed services and business consulting services.
Subex has been a leader in digital trust for the last 30 years by offering consultation to global telecom carriers for operational excellence and business transformation, driving new revenue models and enhancing customer experience through optimisation. We have a very hardworking team at Subex always focused and dedicated towards delivering the best. We empathise with security, privacy, risk mitigation, data integrity, fraud management and predictability and are here to embrace the transformations taking place.
The main objective of my work as a General Counsel for Subex is to continuously evaluate and re-evaluatesolutions and ideas with the aim of improving the organization's efficiency
Tell us about Subex as an organization and how is it positioned in the market today?
Subex is a pioneer in enabling digital trust for businesses across the globe. Founded in 1994, it helps its customers maximise their revenues and profitability. With a legacy of having served the market through world class solutions for business optimisation and analytics, Subex is now leading the way by enabling all round digital trust in the business ecosystems of its customers, focusing on risk mitigation, security, predictability and intelligence. With Hyper Sense, an end-to-end augmented analytics platform, Subex empowers communications service providers and enterprise customers to make faster, better decisions by leveraging Artificial Intelligence(AI) analytics across the data value chain. The company also offers scalable managed services and business consulting services.
Subex has been a leader in digital trust for the last 30 years by offering consultation to global telecom carriers for operational excellence and business transformation, driving new revenue models and enhancing customer experience through optimisation. We have a very hardworking team at Subex always focused and dedicated towards delivering the best. We empathise with security, privacy, risk mitigation, data integrity, fraud management and predictability and are here to embrace the transformations taking place.
What challenges have you faced in work life so far and how have you overcome those?
When I joined this industry, there was a great paucity of women in my area of specialisation. Initially, I was the only woman in my sphere of work. My mentor at the time made me realise that, no matter what, I should always keep my focus on achieving the top spot in my profession, never making or allowing concessions for my gender. That lesson served me well and over time I learned how to remain assertive and take control of situations, acting as a trusted advisor to the business. As a result, I do not wait for things to happen but take charge when I feel it is the right thing to do. More over, a collaborative mindset is also important. I believe if one can understand the business, collaborate in operations and be trusted to be openany criticalities can be handled with ease.
How do you stay updated with the ongoing trends and how do you work on that?
I improve my understanding of trends and their usages by staying connected with others in the industry. In addition, I manage a global team of lawyers and constantly remind them of the need to stay abreast of new laws and encourage them to bring fresh ideas into the workspace. I also spend a great deal of my time in reading and analysis to gain a more incisive and nuanced command of various facets of law. What I believe is most essential in any workspace, however, is hard work. It is the single most crucial ingredient in helping to effect the absolute best outcome for any assignment.
What suggestions or advice would you give to the budding entrepreneurs who are willing to join the diagnostic industry?
This is an exciting domain! Remember, hard work and curiosity are indispensable to success. Most importantly, understand the business first and then deliver solutions by implementing the right strategies.
Bhavna Singh, General Counsel, Subex
Having graduated from National Law School of India University (NLSIU), Bangalore, Bhavna holds over 20 years of legal experience from working with major IT corporations like Accenture, Wipro and Sun Microsystems, as well as consulting firms like PwC.
When I joined this industry, there was a great paucity of women in my area of specialisation. Initially, I was the only woman in my sphere of work. My mentor at the time made me realise that, no matter what, I should always keep my focus on achieving the top spot in my profession, never making or allowing concessions for my gender. That lesson served me well and over time I learned how to remain assertive and take control of situations, acting as a trusted advisor to the business. As a result, I do not wait for things to happen but take charge when I feel it is the right thing to do. More over, a collaborative mindset is also important. I believe if one can understand the business, collaborate in operations and be trusted to be openany criticalities can be handled with ease.
How do you stay updated with the ongoing trends and how do you work on that?
I improve my understanding of trends and their usages by staying connected with others in the industry. In addition, I manage a global team of lawyers and constantly remind them of the need to stay abreast of new laws and encourage them to bring fresh ideas into the workspace. I also spend a great deal of my time in reading and analysis to gain a more incisive and nuanced command of various facets of law. What I believe is most essential in any workspace, however, is hard work. It is the single most crucial ingredient in helping to effect the absolute best outcome for any assignment.
What suggestions or advice would you give to the budding entrepreneurs who are willing to join the diagnostic industry?
This is an exciting domain! Remember, hard work and curiosity are indispensable to success. Most importantly, understand the business first and then deliver solutions by implementing the right strategies.
Bhavna Singh, General Counsel, Subex
Having graduated from National Law School of India University (NLSIU), Bangalore, Bhavna holds over 20 years of legal experience from working with major IT corporations like Accenture, Wipro and Sun Microsystems, as well as consulting firms like PwC.