Dr. Narender Reddy K
CEO
In a detailed interview with us, Dr. Narender shared his insights about the industry as well as his valuable experiences.
With over three decades of robust profes-sional experience in the healthcare sector, could you elaborate on some significant achievements you've attained throughout your career journey?
In 2006, I initiated the launch of a new poultry product line with an investment of three crore and three product variants. Over the years, this venture has flourished, expanding to offer 26 products and experiencing substantial growth, with revenue increasing from three crore to an impressive 193 crore. What began as a local endeavour serving domestic customers in India has now evolved into a global operation, with our products being sold in countries like the US, Brazil, Ireland, Spain, Italy, and the UK. This transition to the global market, particularly in regulated sectors, marks a significant achievement. Our international business has achieved a 38 percent Compound Annual Growth Rate (CAGR) over the past five years, showing remarkable growth. This journey has not only brought immense satisfaction but has also opened up numerous opportunities for both myself and my team.
How have these experiences proven valuable in your position as CEO, particularly in fostering growth, navigating crises, and strategic planning, among other responsibilities?
In strategic planning, I focus on under standing the customer's needs before selling products. By learning about their challenges and opportunities, I can help them succeed. This involves identifying their needs and sharing knowledge to improve their methods. This approach builds promising connections that competitors find hard to replicate. I have taught my team to understand the customer's world to tailor products as solutions. This shift to solution selling has made us preferred partners. Driving growth and managing crises depends on creating value for others. By treating customers and distributors as partners, we develop solutions for each market together. This commitment to creating value has been key to our success.
How do you foster ongoing learning within your team to drive innovation in healthcare product development and explore new possibilities and opportunities in the market?
believe in leading by example, showing the importance of continuous learning through my journey from sales representative to CEO over three decades. I focus on practical solutions and have invested in personal development, earning certification from the International Coaching Federation. Our team uses resources like LinkedIn Learning and Mercury subscriptions. I also spend about 75 days each year meeting customers globally to understand their needs, which shapes our strategy. My leadership is about demonstrating a commitment to learning and execution.
Please describe your leadership style. What principles or methods do you adhere to as a leader?
My leadership focuses on inclusivity and empowerment. Through a collaborative approach called 'co-creation,' decisions are made, fostering commitment. I use a delegation system called 'depot' to empower team members with decision-making authority. I also continuously engage in learning and professional development through institutional memberships and industry committees. My leadership approach nurtures teams, leverages
Empowering & dele- gating response- bilities to those around you fosters leadership development & long-term organi- zational success
How do you foster ongoing learning within your team to drive innovation in healthcare product development and explore new possibilities and opportunities in the market?
believe in leading by example, showing the importance of continuous learning through my journey from sales representative to CEO over three decades. I focus on practical solutions and have invested in personal development, earning certification from the International Coaching Federation. Our team uses resources like LinkedIn Learning and Mercury subscriptions. I also spend about 75 days each year meeting customers globally to understand their needs, which shapes our strategy. My leadership is about demonstrating a commitment to learning and execution.
Please describe your leadership style. What principles or methods do you adhere to as a leader?
My leadership focuses on inclusivity and empowerment. Through a collaborative approach called 'co-creation,' decisions are made, fostering commitment. I use a delegation system called 'depot' to empower team members with decision-making authority. I also continuously engage in learning and professional development through institutional memberships and industry committees. My leadership approach nurtures teams, leverages
expertise, and drives organizational success.
What is your anticipation about the market, going forward?
The opportunity lies in the increasing demand for animal protein like chicken and the growth of nutraceuticals in human health, particularly in our areas of operation. Our natural and botanical products provide safe solutions meeting the rising demand for safe food. However, industry consolidation and adapting to the changes are ongoing challenges for us. To address these, we aim to evolve from a product-focused to a solution-oriented mindset, transitioning into a global healthcare provider. Our strategy for the next three years focuses on proactively addressing challenges and leveraging growth opportunities, harnessing our leadership and organizational strengths.
How do you envision your future professional journey making a meaningful impact?
Moving from a sales representative to a CEO has been a fulfilling journey. My goal is to empower others to achieve similar success. About 74 percent of my team has progressed internally, demonstrating our commitment to talent development. Our company has grown four times faster than the industry average, and we've built strong relationships with 10 of the top 20 global clients. Additionally, our focus on providing chemical-free solutions aligns with societal needs. These achievements drive our potential for future growth.
Given your extensive professional experience in the industry, what guidance would you offer to emerging leaders in the field?
It's essential to prioritize continuous learning and adaptability throughout your career journey. While formal education lays a foundation, it's essential to evolve according to current trends and market dynamics. Prioritizing timely execution is equally important. It's not just about acquiring knowledge but applying it effectively in real-world scenarios. Also, focusing on impactful activities over spreading oneself too thinly is essential. Success stems from delving deeply into select endeavors rather than pursuing numerous ventures.
Dr. Narender Reddy K, CEO, Natural Remedies
Dr. Narender Reddy K excels in delivering outstanding outcomes in complex situations through strategic planning. This expertise makes him skilled in assuming leadership roles with assurance
What is your anticipation about the market, going forward?
The opportunity lies in the increasing demand for animal protein like chicken and the growth of nutraceuticals in human health, particularly in our areas of operation. Our natural and botanical products provide safe solutions meeting the rising demand for safe food. However, industry consolidation and adapting to the changes are ongoing challenges for us. To address these, we aim to evolve from a product-focused to a solution-oriented mindset, transitioning into a global healthcare provider. Our strategy for the next three years focuses on proactively addressing challenges and leveraging growth opportunities, harnessing our leadership and organizational strengths.
How do you envision your future professional journey making a meaningful impact?
Moving from a sales representative to a CEO has been a fulfilling journey. My goal is to empower others to achieve similar success. About 74 percent of my team has progressed internally, demonstrating our commitment to talent development. Our company has grown four times faster than the industry average, and we've built strong relationships with 10 of the top 20 global clients. Additionally, our focus on providing chemical-free solutions aligns with societal needs. These achievements drive our potential for future growth.
Given your extensive professional experience in the industry, what guidance would you offer to emerging leaders in the field?
It's essential to prioritize continuous learning and adaptability throughout your career journey. While formal education lays a foundation, it's essential to evolve according to current trends and market dynamics. Prioritizing timely execution is equally important. It's not just about acquiring knowledge but applying it effectively in real-world scenarios. Also, focusing on impactful activities over spreading oneself too thinly is essential. Success stems from delving deeply into select endeavors rather than pursuing numerous ventures.
Dr. Narender Reddy K, CEO, Natural Remedies
Dr. Narender Reddy K excels in delivering outstanding outcomes in complex situations through strategic planning. This expertise makes him skilled in assuming leadership roles with assurance