Dr. Niriee Srikant: Working With A Vision To Bring Change, One Mission At A Time
Dr. Niriee Srikant
CEO
Throughout his 36 years of eventful experience, he was profoundly affected by radically unique concepts and technologies that have substantially improved the quality of life for millions of people. Niriee views this as a significant learning opportunity in the context of introducing a brand new, ground breaking products that truly revolutionized the diagnostic process and ushered in a new age of assisting physicians to practice evidence based care.
Below is an excerpt of Dr. Niriee Srikant's exclusive interaction with CEO Insights magazine.
How would you define Nutri Newron Pediatrix as an organization and its current position in the healthcare market?
It is widely believed that Nutri Newron Pediatrix is a very scientific and evidence-based company that is actively working to generate clinical data for its medicines and disseminate it to medical professionals. As a result of the superior clinical results and novel nature of the company's products, it has a privileged position in the eyes of its clientele.
Tell us about your flagship offerings and what value additions customers can expect from your products and solutions.
Psychobiotics, which are specially chosen probiotics that give a significant therapeutic benefit for
neurological diseases like Autism, is a new area of focus for Nutri Newron Pediatrix. Our Brain Biome is the first product of its sort to be granted marketing clearance by the Food and Drug Administration (FDA) in the United States, and its use has been recognized as unique and of high therapeutic value by patent authorities across the globe(patent is pending). We believe that as a company we needed to build an ecosystem for taking care of children with Autism, and this ecosystem needed access to good treatment, Adherance to therapy, parent empowerment, lifestyle changes along with an innovative medical solution. So we developed 'Harsha' which means delight, in Sanskrit to create this ecosytem.
Furthermore, Harsha is our social responsibility platform, and it's designed to provide parents the platform to talk to their physicians once a month about their social, economic, and individual issues. There is no fee to the families participating in this program. This helps the doctor holistically understand the parent as they spend more than an hour giving a non-judgmental hearing. All of our parents, physicians, and brands have benefited greatly from this.
Could you reflect on some of the toughest challenges you have encountered in your journey so far? How did you overcome them and what did you learn from them?
When I decided to leave my former firm as Founder Director after a merger, it was the biggest challenge I've ever faced. This was in January 2020, when I started working on Nutri Newron Pediatrix. In March 2020, we were struck by Covid. All of our distributors had received the product shipment that we just supplied. In April, they handed back the products, explaining that a new firm would have a hard time breaking even as the covid scenario lasted. That's when my core team and I established our online store, where we launched an extensive online content marketing campaign and sent one thousand medical
The ability to solve unsolved problems in health care is the need of the hour
Furthermore, Harsha is our social responsibility platform, and it's designed to provide parents the platform to talk to their physicians once a month about their social, economic, and individual issues. There is no fee to the families participating in this program. This helps the doctor holistically understand the parent as they spend more than an hour giving a non-judgmental hearing. All of our parents, physicians, and brands have benefited greatly from this.
Could you reflect on some of the toughest challenges you have encountered in your journey so far? How did you overcome them and what did you learn from them?
When I decided to leave my former firm as Founder Director after a merger, it was the biggest challenge I've ever faced. This was in January 2020, when I started working on Nutri Newron Pediatrix. In March 2020, we were struck by Covid. All of our distributors had received the product shipment that we just supplied. In April, they handed back the products, explaining that a new firm would have a hard time breaking even as the covid scenario lasted. That's when my core team and I established our online store, where we launched an extensive online content marketing campaign and sent one thousand medical
professionals with emails. Since we were new and unknown, we received 27 answers, of which only one Doctor began using the product. We eliminated middlemen by setting up sales hubs in all major cities and allowing customers to input prescriptions and make purchases directly from our e store, establishing a self-sustaining supply chain ecosystem.
Covid encouraged customers to make more purchases and use more online services. All metro cities and even remote villages in the country are all within our delivery radius, and we plan to keep expanding our online supplychain in this way. Product availability has never been an issue and our customers now receive their orders within two hours inside of major metropolitan areas, and within 24 hours outside of major metropolitan areas. By using permission marketing we avoid physically seeing physicians in favour of continuing our conversations with them online about medical topics. We too have overcome this obstacle by changing the way conventional sales are conducted.
In light of your strong experience within the industry, what advice would you give to the upcoming healthcare industry leaders?
My advice to new professionals entering the health care field is to become experts in both the condition and the patient's experience of it. Innovation in healthcare outcomes require, a strong research and development to provide novel solutions. Rather than having a portfolio of 10 commodities, it is highly recommended to innovate and build one brand that solves an unresolved critical problem.
Dr.Niriee Srikant, CEO, Nutri Newron Pediatrix
Niriee has a master's in international business from Pune's Symbiosis college of management. In January 2017, Niriee was awarded an honorary doctorate in business management by the worldwide accrediting council of the United States. During his 36 years of eventful experience, Niriee was profoundly influenced by radically unique concepts and products that have substantially improved the quality of life for millions of people.
Covid encouraged customers to make more purchases and use more online services. All metro cities and even remote villages in the country are all within our delivery radius, and we plan to keep expanding our online supplychain in this way. Product availability has never been an issue and our customers now receive their orders within two hours inside of major metropolitan areas, and within 24 hours outside of major metropolitan areas. By using permission marketing we avoid physically seeing physicians in favour of continuing our conversations with them online about medical topics. We too have overcome this obstacle by changing the way conventional sales are conducted.
In light of your strong experience within the industry, what advice would you give to the upcoming healthcare industry leaders?
My advice to new professionals entering the health care field is to become experts in both the condition and the patient's experience of it. Innovation in healthcare outcomes require, a strong research and development to provide novel solutions. Rather than having a portfolio of 10 commodities, it is highly recommended to innovate and build one brand that solves an unresolved critical problem.
Dr.Niriee Srikant, CEO, Nutri Newron Pediatrix
Niriee has a master's in international business from Pune's Symbiosis college of management. In January 2017, Niriee was awarded an honorary doctorate in business management by the worldwide accrediting council of the United States. During his 36 years of eventful experience, Niriee was profoundly influenced by radically unique concepts and products that have substantially improved the quality of life for millions of people.