CEO Insights Magazine

Will Rogers once said, ‘You never get a second chance to make a first impression’. Rightly so in the current times, creating positive impression across every sphere of the life is an important tool for success. Irrespective of students, corporate professionals, celebrities or others, today,image building is equally important. However, in our busy schedule, we mostly neglect to care about our looks and behaviours,which creates an impression (good or bad) that stays forever.

If you are looking at changing this perspective to a positive one, Elite Image Consultant is the partner you need. The company not just transforms one’s personality, but builds it into a brand. Speaking more about the company, its offerings and other the uniqueness with CEO Insights is Aakanksha Sinha, Founder, Elite Image Consulting.

How important is ‘image’ building in the current times? How do you help your clients achieve their best self?
Today, we all want to look good, feel good, and be presentable in all walks of life. Image is what we perceive about ourselves and others, which leaves a lasting impression. But it is important to understand that money cannot buy a good, positive image, always! Hence, we at Elite Image focus on enlightening all major aspects of one’s life. We don’t just focus on your visual impression, but also on your inner impression, thus helping create a positive image of the client. And when one feels positive about self, they can showcase a positive image with whatever they wear.

Our motto is 'transforming lives'. Hence, we are easily approachable through LinkedIn, Facebook and Google to our clients who are individuals, students, organizations, committees, societies, schools and more.

You are based out of a small town like Ranchi. Why did you choose to establish your firm here? What unique challenges do you face here, as people are not much aware of what image consulting is all about?
Rightly said! I could have easily started at a metropolis or a cosmopolitan city where name, fame and money galore. But I am not running behind these. Starting-up with image consulting in a small city with the vision to transforming lives is a single handed approach. There is no team behind it.

Image management is a new concept in a city like Ranchi. Reaching out to clients, understanding their mindset, what they feel about ‘transformation’ and how open are they about it, have been a big puzzle to crack. And it is still ongoing. People are still not open for a major part of change. But I work with the philosophy of jellying. Hence at Elite, satisfaction is important, and jellying-up according to client’s need and requirement brings about the change in getting opportunities.

What are the various services that you offer? How are they bringing a positive change in your clients’lives?
With unique learning methodology, we live to transform our clients’ lives. We offer Vocal & Verbal Communication, Body Language, Time & Stress Management, Personal Grooming (Hygiene & Makeover), One-on-One Consulting, Elements of Public Speaking, Campus to Corporate, General & Business Etiquette, Dinning Etiquette, Dine & Shine (for kids between 5-10 years), Styling, Wardrobe Evaluation & Styling, and Customer Service Ready. Our host of services do not impact just one, but overall goodness of our clients.

For instance, transition from college to corporate world is always a fear among students. Our Campus to Corporate and Elements of Public Speaking helps them overcome the

fear. Taking another instance of a budding theatre actor, he/she needs to excel in his/her acting field while also create their own personal brand image. For creating this personal image, our entire gamut of services play an important role.

Tell us about your expertise.
I am a certified Image consultant. After my graduation, I pursued my postgraduation in HR after which I worked in Concentrix (erstwhile Convergys). But training being my passion, I always wanted to become a trainer to help others and coach them to make their lives better. That is how I jumped the ship and became an Image Consultant.

How do you keep yourself updated with the recent trends in the industry?
I do a lot of reading, attend seminars, various talk shows, follow upcoming trends on various media channels like YouTube, Pinterest, follow the learning of other consultants and many more.

What are your future plans for Elite Image?
I will be introducing Smart Travel Packing, Personal Styling (catering to occasions like wedding, engagement, events, parties, conference meets, daily chores and others) under Image Management. Apart from this, Emotional Intelligence and Leadership Skills too will be infused under Soft Skills.

With advanced marketing plans, IT strategy, documented platform on the products/ services, there will be task assigned to achieve the set goal, which is again empowering lives of the young generation.

Key Management
Aakansha Sinha, Founder
Passionate about transforming lives positively, she changed her course from being a corporate professional to being a coach.

Office: Ranchi
Offerings: Vocal & Verbal Communication, Body Language, Time & Stress Management, Personal Grooming (Hygiene & Makeover), One-on-One Consulting, Elements of Public Speaking, Campus to Corporate, General & Business Etiquette, Dinning Etiquette, Dine & Shine (for kids between 5-10 years), Styling, Wardrobe Evaluation & Styling, and Customer Service Ready.