CEO Insights Magazine

Although the rapidly evolving technology is redefining how the construction business is conducted and managed in India, the Indian construction sector owes its growth to the impeccable leaders who are leveraging their skillsets with the existing innovative technologies to introduce revolutionary concepts. One such phenomenal leader is K Satyanarayana who is implementing his expertise across his current role as the managing director of Starworth Infrastructure & Construction Ltd. to introduce some noteworthy and innovative transformations, not only for his firm but also for the construction & infrastructure segment in general. A Civil Engineering graduate from Andhra University with three and half decades of successful track record and construction experience in completing complex projects as well as establishing business units, Satyanarayana has worked and held top-notch executive positions with some highly reputed companies like AFCONS, TATA Projects, and Nagarjuna Construction Ltd. Considered as a ‘People’s Person’ by his team members and employees, Satyanarayana affirms that his ideology about life being a process of learning has helped him to ascend such greater heights. Satyanarayana is currently positioned as the MD of Starworth Infrastructure and Construction ltd a group company of Puravankara which is a large and reputed real estate developer. Focused on Team Building, Learning & Development and tries to address all aspects of Employee Engagement, Satyanarayana is spearheading his firm to greater summits under his unique leadership skills and extraordinary strategies.

Define Starworth Infrastructure & Construction Ltd. and its position in the market? How is it different from other competitors in the market?
Recognized as a respectable & fast growing company, Starworth Infrastructure & Construction Ltd. Holds a strong presence in Residential, Commercial, and Infrastructure Projects and is currently showcasing approx. 300cr revenue. Envisioned to scale up and achieve a profitable milestone of 2000 cr by FY 27, we are currently focused on constructing up a strong balance sheet and intend to elevate our portfolio by diversifying into other segments such as Factories

and Buildings, Industrial Projects, and so on. Understanding the importance of on time delivery, we desire to deliver our projects ‘On-time every time’ and become the most preferred contractor of our customers by keeping them satisfied.

As the MD, how are you implementing and executing your previously garnered expertise to achieve greater success?
Having worked in Prestressed Concrete Bridges, Railway Projects, Power & Steel Plants, HV Transmission & Distribution, Sports Stadia, Oil and Gas hydrocarbons, Nuclear Power Plants, Highrise & Institutional Buildings, Water Projects, Factories and Buildings and so on, my profile includes various facets of Infrastructure life, specifically across Construction, Planning, Budgeting, Cost Controls, Business Development, and Tendering, Project Management, Innovation, Business Excellence, lastly but not the least P&L responsibility.

With a belief that the world is advancing much faster towards Precast, Prefab, and Modular Construction Technology, we have set-up a ‘State of the Art Precast Factory’ in Bangalore and are escalating the volume further to meet the upsurging demands of the industry. With a notion to augment our productivity, lessen the depend ability on a skilled workforce, and reduce both time and costs, we are exclusively focusing on engineering excellence, mechanization, ‘shift from site to factory’, and automation.

Reflect on your company's various offerings. What is its USP?
Currently, we have been investing in highrise Residential Buildings, Commercial Buildings MEP, and Infrastructure projects such as Metro Stations on Design and Build basis. Offering Design & Build Precast buildings to our clientele, we are soon expecting to envisage the name of Starworth Infrastructure & Construction Ltd. getting into magnanimous Industrial Projects.

We believe ‘Safety’ and ‘Quality’ to be the hygiene factors that enable us to ensure seamless delivery of projects on time. Our unperturbed focus on customer delight, first time right approach, world class safety, on time delivery makes us different from our competition and that is

where lies our true USP.

Share some of the most recent technologies that the organization has implemented across its operations, and what has been the outcome?
We have implemented numerous novel and improvised technologies at our Precast Plant which helped us in reducing the cost of production with improved efficiency. I am ecstatic to declare that our revenue has gone significantly up with the execution of modular construction including Shear Wall Technology, Remote Controlled Laser Concrete Pavers, Rope Suspended Platforms eliminating scaffolding, and so on.

What changes in market behavior do you anticipate in the future, and what growth opportunities do you see for Starworth Infrastructure & Construction Ltd.?
We are happy that we could sustain & survive the adverse impacts of unprecedented pandemic COVID-19 because of our strong execution strategy. Going forward, we anticipate more pressure on project implementation timelines which means that the construction fraternity needs to embrace high-end technologies such as 3D printing, digitization, and so on.

Thanks to GOIs push to Infrastructure in the latest budget, we are optimistic about boosting our growth and believe the sky to be the limit for our success. Secondly, we are currently witnessing a lot of investments happening from the Private Sectors and FDIs which can add exemplary thrust to our growth. We are currently in the process of making strategic alliances and partnerships with selected customers and vendors to make our position relevant within the industry.

K Satyanarayana, Managing Director, Starworth Infrastructure & Construction Ltd.
As a dynamic leader and innovative thinker who can handle multiple tasks with agility, Satyanarayana holds about 35 years of experience across various spectrums of the Construction Industry. Apart from a BE in Civil from Andhra University, Satyanarayana has international accreditations like IPMA Level – D and Six sigma green belt. He has also undergone an Executive Leadership program with Wharton University, US.

Hobbies:Music, Cricket, Reading Books
Favorite Cuisine:South Indian Brinjal
Favorite Book:‘The Winning’ by Jack Welch
Favorite Travel Destination: Switzerland

Awards & Recognition:The projects executed by Satyanarayana and his team won many awards from the Government, EPC World, Construction World, and so on