Madhusudan Vasudev: Crafting Success In A Dynamic Digital World
Madhusudan Vasudev
Chief Digital Officer
Starting as a Sales Officer at Bharti Airtel Limited, Madhu- sudan transitioned into digital roles where he excelled in product and project mana- gement, UX, and operational efficiency. Known for his strong leadership and operational skills, he has successfully implemented remote work strategies, optimized workflows, and built high-performing teams.
Madhusudan’s expertise lies in blending creative strategies with advanced technology, delivering exceptional business solutions, and maintaining a client-centric approach. His commitment to continuous learning and innovation drives Scrolling Rabbit’s growth and ensures its success in a dynamic digital landscape. Let’s read on.
Given your experience in remote operations during the pandemic, how have you applied that knowledge to build Scrolling Rabbit’s digital workforce?
The pandemic was a test of adaptability, and my experience at 22feet Tribal Worldwide helped me quickly implement tools and processes to ensure business continuity. At Scrolling Rabbit, I applied the same principles of streamlined workflows, templated tasks, and clear communication channels, all of which are crucial for a remote-first agency.
The success of a digital agency hinges on its people, so I also take a hands-on approach to hiring. I personally interview every candidate to ensure cultural fit and skill alignment, as there is no recruiter at Scrolling Rabbit. This focus on hiring the right people has helped us build a resilient and efficient digital workforce.
What are the core values and practices you emphasize when managing a digital agency, and how do they contribute to business suc- cess?
Agility and collaboration are at the core of what I impart to my team. We operate in a fast-paced environment, so being able to pivot quickly is essential. At Scrolling Rabbit, I emphasize a people-first approach by hiring the right talent and nurturing a culture of open communication.
We also practice data-driven decision-making, ensuring that our strategies are grounded in insights rather than assumptions. This allows us to deliver measurable results for clients. Lastly, I stress the importance of continuous learning, enco- uraging the team to stay updated on trends and constantly innovate.
What role do you play in shaping Scrolling Rabbit’s talent and team-building strategy, and how does that contribute to the agency’s success?
At Scrolling Rabbit, I’ve consciously decided not to have a dedicated recruiter at this stage, as I believe the early stages of building a team require a hands-on approach. I’m personally involved in inter- viewing every candidate at the very first round of screening stage, ensuring that each person aligns with our agency’s values and the specific skills we need. While we don’t have a recruiter, we’ve developed a structured HR process that ensures consistency in hiring, onboarding, and team development.
This approach allows us to focus on hiring individuals who are not only technically proficient but also adaptable and collaborative. Once onboard, we foster a culture where innovation and teamwork are prioritized. This has been crucial in building a cohesive team that drives our success, especially as we’ve scaled remotely and handled complex projects with efficiency and agility.
How do you see the digital landscape evolving, and what opportunities do you foresee for Scrolling Rabbit?
The digital landscape is evolving rapidly, particularly with the advent of AI and automation. I believe the next big wave will be around hyper-personalization, delivering tailored experiences to customers in real-time using AI-powered tools. Augmented and virtual reality will also open new opportunities for immersive digital experiences.
For Scrolling Rabbit, the focus will be on adopting these emerging technologies while staying true to our core values of agility and results-oriented strategy. By continually upskilling our team and staying at the forefront of digital trends, we can maintain our leadership in the industry.
What is your vision for Scrolling Rabbit’s growth in the next few years, especially in the context of technological advancements?
My vision for Scrolling Rabbit is to deliver the best, most innovative digital solutions to our clients while fostering a culture of continuous learning and creativity. We aim not only to meet our clients' needs but also to educate them on the latest trends and opportunities in the digital landscape.
By blending creative strategies
What role do you play in shaping Scrolling Rabbit’s talent and team-building strategy, and how does that contribute to the agency’s success?
At Scrolling Rabbit, I’ve consciously decided not to have a dedicated recruiter at this stage, as I believe the early stages of building a team require a hands-on approach. I’m personally involved in inter- viewing every candidate at the very first round of screening stage, ensuring that each person aligns with our agency’s values and the specific skills we need. While we don’t have a recruiter, we’ve developed a structured HR process that ensures consistency in hiring, onboarding, and team development.
Leadership is also about people. Surround your-self with talented individuals and focus on building strong, colla-borative teams
This approach allows us to focus on hiring individuals who are not only technically proficient but also adaptable and collaborative. Once onboard, we foster a culture where innovation and teamwork are prioritized. This has been crucial in building a cohesive team that drives our success, especially as we’ve scaled remotely and handled complex projects with efficiency and agility.
How do you see the digital landscape evolving, and what opportunities do you foresee for Scrolling Rabbit?
The digital landscape is evolving rapidly, particularly with the advent of AI and automation. I believe the next big wave will be around hyper-personalization, delivering tailored experiences to customers in real-time using AI-powered tools. Augmented and virtual reality will also open new opportunities for immersive digital experiences.
For Scrolling Rabbit, the focus will be on adopting these emerging technologies while staying true to our core values of agility and results-oriented strategy. By continually upskilling our team and staying at the forefront of digital trends, we can maintain our leadership in the industry.
What is your vision for Scrolling Rabbit’s growth in the next few years, especially in the context of technological advancements?
My vision for Scrolling Rabbit is to deliver the best, most innovative digital solutions to our clients while fostering a culture of continuous learning and creativity. We aim not only to meet our clients' needs but also to educate them on the latest trends and opportunities in the digital landscape.
By blending creative strategies
with cutting-edge technology, we ensure that each solution is uniquely tailored to drive real results. As we expand, our commitment remains to provide personalized, high-quality service and to nurture a team that thrives on innovation and collaboration.
By cultivating a culture of continuous learning and encouraging innovation, we keep our team ahead of industry trends and prepared to deliver exceptional results. This approach, combined with strategic partnerships, will drive Scrolling Rabbit’s growth in the coming years.
I would also like to express my gratitude to Ashish Ghelani, Bhagwan Jadhav, and Suhas Shahane, Co-Founders of Scrolling Rabbit, for their trust, freedom, and opportunity to build this unique agency. Additionally, I extend my thanks to the entire Scrolling Rabbit team for their unwavering support throughout this journey.
Based on your experience, what advice would you give to aspiring leaders in the digital domain?
For aspiring leaders, my advice is to be adaptable and never stop learning. The digital world is constantly evolving, and staying updated with the latest technologies is crucial. However, technical knowledge alone is not enough, you need to understand the business side of things and align technology with business goals.
Leadership is also about people. Surround yourself with talented individuals and focus on building strong, collaborative teams. Lastly, don’t shy away from failure. Every setback is an opportunity to learn and grow.
I would also like to take a moment to acknowledge the mentors who have played a key role in my professional journey. Vikash Bardia, Founder & CEO of Infomaze, gave me my first opportunity in the technology world and helped shape my foundational understanding of the industry.
From there, I was introduced to the agency world by Preetham Venkky during my time at KRDS, and later at 22Feet Tribal Worldwide (DDB Mudra Group), where his leadership deeply influenced my approach. Venkky, now the Chief Digital Officer of DDB Mudra Group, continues to inspire me.
Puneet Pahuja, Founder & CEO of Webenza, broadened my perspective on the complete 360-degree digital marketing ecosystem, which has been instrumental in my growth as a leader in the digital domain.
Finally, I am also deeply grateful to the many other leaders, experts, clients, and colleagues I’ve had the privilege of working with over the years.
Madhusudan V, Chief Digital Officer, Scrolling Rabbit Infotainment
Madhusudan Vasudev is the Chief Digital Officer and a founding member of Scrolling Rabbit, a digital marketing company. With over 20 years of experience, he has held key roles at various firms, excelling in innovative business solutions and leadership.
By cultivating a culture of continuous learning and encouraging innovation, we keep our team ahead of industry trends and prepared to deliver exceptional results. This approach, combined with strategic partnerships, will drive Scrolling Rabbit’s growth in the coming years.
I would also like to express my gratitude to Ashish Ghelani, Bhagwan Jadhav, and Suhas Shahane, Co-Founders of Scrolling Rabbit, for their trust, freedom, and opportunity to build this unique agency. Additionally, I extend my thanks to the entire Scrolling Rabbit team for their unwavering support throughout this journey.
Based on your experience, what advice would you give to aspiring leaders in the digital domain?
For aspiring leaders, my advice is to be adaptable and never stop learning. The digital world is constantly evolving, and staying updated with the latest technologies is crucial. However, technical knowledge alone is not enough, you need to understand the business side of things and align technology with business goals.
Leadership is also about people. Surround yourself with talented individuals and focus on building strong, collaborative teams. Lastly, don’t shy away from failure. Every setback is an opportunity to learn and grow.
I would also like to take a moment to acknowledge the mentors who have played a key role in my professional journey. Vikash Bardia, Founder & CEO of Infomaze, gave me my first opportunity in the technology world and helped shape my foundational understanding of the industry.
From there, I was introduced to the agency world by Preetham Venkky during my time at KRDS, and later at 22Feet Tribal Worldwide (DDB Mudra Group), where his leadership deeply influenced my approach. Venkky, now the Chief Digital Officer of DDB Mudra Group, continues to inspire me.
Puneet Pahuja, Founder & CEO of Webenza, broadened my perspective on the complete 360-degree digital marketing ecosystem, which has been instrumental in my growth as a leader in the digital domain.
Finally, I am also deeply grateful to the many other leaders, experts, clients, and colleagues I’ve had the privilege of working with over the years.
Madhusudan V, Chief Digital Officer, Scrolling Rabbit Infotainment
Madhusudan Vasudev is the Chief Digital Officer and a founding member of Scrolling Rabbit, a digital marketing company. With over 20 years of experience, he has held key roles at various firms, excelling in innovative business solutions and leadership.