Mehul Oswal: Carving Endless Phenomena Across The Indian Jewelry Industry By Introducing Contemporary Strategies | CEOInsights Vendor
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Mehul Oswal: Carving Endless Phenomena Across The Indian Jewelry Industry By Introducing Contemporary Strategies

Mehul Oswal: Carving Endless Phenomena Across The Indian Jewelry Industry By Introducing Contemporary Strategies

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Mehul Oswal,Director

Mehul Oswal

Director

A city bearing endless stories of how the Indian jewelry industry has evolved over the years, Kolhapur is known for its antique designs, authenticity, and uniqueness. Born into a family of reputed jewelers in western Maharashtra, Mehul showed a strong interest in business operations from an early age. As he grew conversant about the industry dynamics, Mehul started his professional journey by joining the business at a much pragmatic level. A thriving leader in the Gems and Jewelry industry, Mehul keeps himself abreast of the changing trends by continuous learning and ensuring his presence in global conferences.

This dynamic approach significantly helps him in taking strategic decisions for his firm. Determined to lead his jewelry business further into the contemporary world, Mehul hosted innovations across the diamond section of Mahendra Jewellers, which soon grabbed the attention of many jewelry enthusiasts. Known for its expertise in customization, Mahendra Jewellers is experiencing a new dawn under the guidance of Mehul, who was confident enough to amalgamate the beauty of traditional gold jewelry with fashionable and contemporary diamond ornaments. "Every household of Kolhapur should have a Mahendra Jewellers' diamond and that has always been my dream," Mehul quotes when asked about his vision and mission.

Mehul engages in an exclusive interaction with the CEO Insights.

Playing a major role in establishing Mahendra Jewellers as a leading jewelry brand in western Maharashtra, what drives you today as an entrepreneur?
Coming from a family of jewelers, taking this road has always been my destiny and I gave all of my attention to it. Doing something different from the market has been
my intention and I did it at the right time along with the right amount of effort which ultimately paved my path to success. To remain in the loop with the current industry standards, I have visited multiples of international and national shows of some pioneering jewelry brands to gain knowledge and understand the ongoing trends. I continue to do so and nurture strong faith in innovation, which you can say is my success mantra. Owing to our never-ending zeal to thrive and succed, today we have many HNIs as happy clients across India.

I owe my success to my team members and they have helped me in every step of our journey to make Mahendra Jewellers an unforgettable name


How do you implement your strategies across the company's overall functionality to achieve its goals?
I owe my success to my team members and they have helped me in every step of our journey to make Mahendra Jewellers an unforgettable name. To ensure teamwork and innovation remain the driving force of our organization, I regularly conduct grooming sessions and seminars for our employees to keep them motivated and invoke positivity across our working atmosphere. Taking an innovative step, I have ensured the full functionality of Mahendra Jewellers throughout the day by discarding the traditional system of closing our branches during lunch hours. I recruited more resources to help our customers throughout the day as most of our buyers travel from far and wide to purchase jewelry from us and it will be inhumane to make them wait during the lunch hours. Thus, I have made us operational throughout the day and now we are functional all around the year for a complete 365 days.

In your professional journey, so far, which major milestones bestowed you with utmost satisfaction?
Discarding the traditional system of closing our branches during the lunch hours, so that my clients don't have to wait outside, was a successful milestone for me as the director of the company. Similarly, I
started recruiting more employees and strategizing their working hours along with planned holidays, so that they don't have to overwork but all our branches remain functional throughout the year. Venturing into the domain of diamond jewelry was a milestone I achieved after overcoming the huge task of convincing my seniors, especially my dad, that this endeavor will be successful. I am glad that everything turned out quite well and I am personally very happy to connect with a lot of happy customers.

What are the upcoming changes in market behavior that you foresee and simultaneously, how are you preparing your company for the future?
Just like every company we are also thinking about growth and expansion. So, looking at the current market scenario, we are changing our inventory focusing on what our clients want and what the market is currently looking for. We conduct regular market surveys and accordingly plan our market strategies. We are also focusing on our jewelry launch campaigns so that our products get highlighted and reach the desired audiences. We believe in taking regular feedback from our clients, so that we can work more prolifically in their favor.

Mehul Oswal, Director, Mahendra Jewellers
Mehul played a key role in uplifting the brand of Mahendra Jewellers and establishing it as one of the frontrunners of the Indian jewelry domain. Leveraging his ideas and proficiencies, he not only catapulted the business velocities of Mahendra Jewellers but also developed a novel range of diamond jewelries across all his showrooms, making the brand emerge as a phenomenal name across the whole Maharashtra.

Hobbies: Traveling, Long Drives, Yoga & Fitness
Favorite Cuisine: Exotic Vegetarian Dishes
Favorite Travel Destination: Dubai and Greece
Awards and Recognition:
·First to receive gold hallmark license in the western Maharashtra
·First to receive silver hallmark license in India
·First IGI certified Diamond Jewelry brand in the western Maharashtra
·First to Launch Platinum Jewelry in the western Maharashtra
·ISO 9001 Company in Western Maharashtra

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