Pen aur Paper: A Personalized Gifting Startup That's Keeping India's Rich Heritage Alive
Gagan Dhawan
Founder
In CEO Insights’ quest of recognizing remarkable startups in different niches, we found Pen aur Paper doing a stunning job in the personalized gifting space, with a twist Pen aur Paper focuses on gifts that reflect India’s rich culture and heritage. This personalized gifting venture’s main area of focus is to create a nook with gifts and gift sets that are intricately designed and meaningful. These gifts are ideal for gifting on all personal and Indian occasions such as birthdays, anniversaries, godbharai(baby shower), sangeet return gifts, Diwali gifts, wedding gifts, Father’s Day, gifts for grandparents, and other occasions. In fact, Gagan Dhawan, the Founder of the company was inspired to launch this brand after someone highlighted the fact that it was a challenge to buy something unique for elders.
The exquisite designs and craftsmanship of Pen aur Paper products, whether it is stationery sets or devotional products, is helping them to carve a niche for them selves. Pen aur Paper is a customer centric platform that aims at keeping customers happy with the products, design, packaging, and multi-location delivery. “The kind of warm, excited messages we receive from happy customers is something I find absolutely satisfying. Feedback messages, and sometimes even pictures, egg me to improve and think more creatively every day,” says Gagan.
The devotional books and chalisas offered by Pen aur Paper are unlike
the other products in the market. A lot of design work goes into the making of each page. The books are supported by rich illustrations and design elements that enhance the reading experience. The bespoke stationery set is another unique and contemporary product offered by the company. Customers can personalize their gifts with a name, photo and special message.
Considering the creativity and innovations of Pen aur Paper, CEO Insights engages an exclusive conversation with the Founder. Read the following excerpts to know more about the company, which is regarded as one of the best startups from Delhi for FY2021.
Elucidate the USP of Pen aur Paperas an authentic brand.
Our products take the essence from every day life that people probably wouldn’t realize they could buy gifts that help Indians celebrate their traditions with meaning. It’s a guarantee that you won’t find stationery and devotional sets this beautiful elsewhere. If you are ever on the lookout for something trendy yet rooted in culture, you’re bound to find it at Pen aur Paper. The quality of design, paper and packaging used is topnotch. Moreover, at checkout, customers can choose from a variety of personalization options to go along with the purchase.
What is the major focus of the company?
At Pen aur Paper, we aim to add new products to our range of stationery and devotional products that are original, beautiful, minimal, inspirational, and of course, organized. And, most importantly, they are proudly Made in India. Considering the scope and opportunities the growing e-Commerce landscape offers, our primary focus is on stationery sets and multiple categories of devotional sets, such as our recent Shree Hanuman Bhakti Sangrah, which is a collection of the most famous prayer books related to Lord Hanuman, created with the most premium of paper and inks.
How can we make our products better, richer? What can we add next to our list that people would love to own?' These are the thoughts with which we proceed. Research is ongoing, and every month will see newer, stylish, smart, and gorgeous new products added to our collection.
Elaborate on your premium and unique product category, the Divine Bhakti Box.
We realized that while there were
Considering the creativity and innovations of Pen aur Paper, CEO Insights engages an exclusive conversation with the Founder. Read the following excerpts to know more about the company, which is regarded as one of the best startups from Delhi for FY2021.
Elucidate the USP of Pen aur Paperas an authentic brand.
Our products take the essence from every day life that people probably wouldn’t realize they could buy gifts that help Indians celebrate their traditions with meaning. It’s a guarantee that you won’t find stationery and devotional sets this beautiful elsewhere. If you are ever on the lookout for something trendy yet rooted in culture, you’re bound to find it at Pen aur Paper. The quality of design, paper and packaging used is topnotch. Moreover, at checkout, customers can choose from a variety of personalization options to go along with the purchase.
What is the major focus of the company?
At Pen aur Paper, we aim to add new products to our range of stationery and devotional products that are original, beautiful, minimal, inspirational, and of course, organized. And, most importantly, they are proudly Made in India. Considering the scope and opportunities the growing e-Commerce landscape offers, our primary focus is on stationery sets and multiple categories of devotional sets, such as our recent Shree Hanuman Bhakti Sangrah, which is a collection of the most famous prayer books related to Lord Hanuman, created with the most premium of paper and inks.
How can we make our products better, richer? What can we add next to our list that people would love to own?' These are the thoughts with which we proceed. Research is ongoing, and every month will see newer, stylish, smart, and gorgeous new products added to our collection.
Elaborate on your premium and unique product category, the Divine Bhakti Box.
We realized that while there were
devotional books and chalisas available for every deity possible, no one really did devotional books that came together in a sophisticated manner. The thought came to me that not only could we organise a one-stop-box for the most popular chalisas, but make it look trendy and attractive. That thought became our popular Divine Bhakti Box. The box has a collection of one Geeta Saar and 15 of the most popular chalisas on Ganesh, Lakshmi, Shiv, Hanuman, Durga, Krishna, ShirdiSai, Saraswati, Gayatri, Vishnu, Navgrah, Shani, Bhairav, Ganga, and Ram.
This set comes in a state-of-the-art luxury box with a pull-out drawer. You will find a compartment for each of the chalisas. What’s interesting is that this box is likely to complement whichever room it’s kept in, from the prayer room to the drawing room. The prayer books are easy to handle and made with top-grade paper. You can choose from a variety of personalization options such as name, a special message or a photograph, ensuring that an extra dimension is added to your gift. In fact, these sets are perfect as give-away gifts for all occasions.
Describe more about the stationery set. How are you curating it, especially for office desks?
Our personalized luxury stationery box is cutting-edge indeed. You have several colour options to choose from-from a classic black or brown to red, pinks and yellow. The set has ergonomically designed drawers and compartments that allow for efficient use of space. You can organize a variety of cards, envelopes, and letterheads neatly. When you look at the set, you can feel its luxury, elegance, and minimalism. Wherever you place it at your own desk at home or at your office it is sure to bring a touch of class to your space. We also provide refills at a good price, so you don’t need to worry when a stationery item gets over. This product is also great for high-end corporate gifting.
Highlight the Parent Company RHI Printo graphics
RHI Printographics is one of the leading high-quality printers with an in-house facility for the latest state-of-the-art technology. The company has offered commercial offset print services for almost two decades now. It has earned the loyalty of some of the top corporate houses in India for giving the best of quality service and meeting delivery schedules. We have been providing a variety of printing services viz., multi-colour offset printing, digital printing, screen printing, leaf printing, and associated services.
This set comes in a state-of-the-art luxury box with a pull-out drawer. You will find a compartment for each of the chalisas. What’s interesting is that this box is likely to complement whichever room it’s kept in, from the prayer room to the drawing room. The prayer books are easy to handle and made with top-grade paper. You can choose from a variety of personalization options such as name, a special message or a photograph, ensuring that an extra dimension is added to your gift. In fact, these sets are perfect as give-away gifts for all occasions.
Describe more about the stationery set. How are you curating it, especially for office desks?
Our personalized luxury stationery box is cutting-edge indeed. You have several colour options to choose from-from a classic black or brown to red, pinks and yellow. The set has ergonomically designed drawers and compartments that allow for efficient use of space. You can organize a variety of cards, envelopes, and letterheads neatly. When you look at the set, you can feel its luxury, elegance, and minimalism. Wherever you place it at your own desk at home or at your office it is sure to bring a touch of class to your space. We also provide refills at a good price, so you don’t need to worry when a stationery item gets over. This product is also great for high-end corporate gifting.
Highlight the Parent Company RHI Printo graphics
RHI Printographics is one of the leading high-quality printers with an in-house facility for the latest state-of-the-art technology. The company has offered commercial offset print services for almost two decades now. It has earned the loyalty of some of the top corporate houses in India for giving the best of quality service and meeting delivery schedules. We have been providing a variety of printing services viz., multi-colour offset printing, digital printing, screen printing, leaf printing, and associated services.