Pruthvi Shankar: Rendering End-To-End Bfsi Solution Under One Roof | CEOInsights Vendor
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Pruthvi Shankar: Rendering End-To-End Bfsi Solution Under One Roof

Pruthvi Shankar: Rendering End-To-End Bfsi Solution Under One Roof

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  Pruthvi Shankar,     Founder & Managing Director

Pruthvi Shankar

Founder & Managing Director

India is amongst the fastest growing Fintech markets in the world and is projected to become the third largest Fintech market by 2025. The Indian fintech market is majorly focused on lending and payments sectors, among other segments such as Wealth Technology, Personal Finance Management, Insurance Technology, and Regulation Technology. The Fintech industry in India is leveraging technology to streamline operations of various financial processes. Rising customer expectations, e-Commerce, and smartphone penetration are key drivers of growth for this industry.

SIDSOFT Technologies is one such renowned firm in this segment that has been operational for 26 years, offering end-to-end BFSI solutions. The firm was established in 1996 by Pruthvi Shankar with the intent of expanding and providing technology to the rural banking/financial sector to enable them to compete with the main league. Pruthvi has been the beacon of force in steering SIDSOFT Technologies towards great heights and positioning the firm as a forerunner in the industry.

In an exclusive interview with CEO Insights Magazine, Pruthvi enlightens us about SIDSOFT Technologies as well as his take on the industry.

Tell us about the journey of SIDSOFT Technologies. Where is the company positioned in the industry and what makes it unique?
SIDSOFT Technologies is a FinTech digital solutions provider that has been in the industry since 1996 rendering end-to-end BFSI solutions. We began with a complete banking automation system for banks exclusively and eventually expanded to all financial institutions. We
currently handle 25 banks and over 150 financial institutions and agencies, delivering high quality, cost effective solutions and long term customer partnerships. We have had the pleasure and privilege of excellent business association, high appreciation, and great testimonials regarding the quality of our work and our constant delivery time frames from our customers. We have extensive experience in taking projects from concept to delivery, executing challenging transitions, and maturing products to the next level of quality and capabilities.

SIDSOFT is well-known for being the most reliable solution provider to date, with all statutory and regulatory reports in accordance with the RBI and other statutory authorities


Elaborate on the technology framework built within the company's solutions and which are the latest technology trends that the company is planning to adopt.

SIDSOFT's new age initiatives Mobility Solutions, Business Analytics, and Digital Banking Solutions address the ever changing requirements for speed reach and predictability. We were among the first to successfully design and launch the SRS model and Customer Interface for the solution suite. It now includes 35+ banks of all sizes on the Data Centre Model for core banking solutions with multiple payments and delivery solutions, as well as 150+ credit societies on the TBA Module, which meets all demands. SIDSOFT was recognized as one of the Empanelled advisers for the RBI Bangalore office to train cooperative banks on the implementation of CBS and Delivery Channels. Further, we are working on the implementation of disruptive technology into peer-to-peer lending
(the future of the entire financial industry) and bringing it into the Indian market, which is already heavily prevalent in American and European countries.

Tell us about your flagship offerings and what are value additions customers can expect from your services and solutions.
SIDSOFT Technologies offers a wide range of Banking Products, Framework based Solutions, and Specialized Services. The firm has 26 years of expertise serving a wide range of financial institutions, including Retail Banking, Co-Operative Banking, Credit Co-Operative Societies, Asset Management, Wealth Management, and Payment Services. The breadth of SIDSOFT's product offering and services portfolio provides a one-of-a-kind convergence of domain and technology. Our processes and execution methodology have evolved to meet the needs of various customer segments, including tier 1 banks, midsized financial services organizations and small community or rural banks.

What is the role SIDSOFT Technologies has envisioned to take in the near future? What is the level of impact it strives to bring to the market?
SIDSOFT is well-known for being the most reliable solution provider to date, with all statutory and regulatory reports in accordance with the RBI and other statutory authorities. The banking/ financial institution market is massive, but it also necessitates a great deal of customization from client to client and state to state, based on the norms and regulations. No vendor can provide one package thatmeets all of the requirements. This is an endless market that will remain for many years to come.

Pruthvi Shankar, Founder & Managing Director, SIDSOFT Technologies
Pruthvi is the Founder of SIDSOFT Technologies. He has done his Post Graduation from IIT Chennai. Since 1996, he has dreamt of expanding and providing technology to the rural banking/financial sector to enable them to compete with the main league. He has formed a team that consists of highly skilled, qualified, internationally certified, and experienced I.T. professionals who have provided solutions to clients of international repute.

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