Sahil Trehan: Driving Growth & Empowering Success By Spearheading Transformative Strategies
Sahil Trehan
CGO
Sahil Trehan, CGO of Razorpod, is a seasoned professional with several years of experience in consumer and enterprise marketing & Digital transformation for Sales & marketing functions. With a proven track record, Sahil excels in helping brands effectively utilize a mix of digital platforms, address multiple consumer journeys, and establish an ecosystem of actionable data and insights across creative, media, e-commerce, Mar-tech solutions and other digital channels. He has also demonstrated his proficiency in nurturing and building large profitable client relationships.
Engaging in an idiosyncratic interaction with CEO Insights, Sahil shares the imperious details of his journey as one of the influencing CGOs in the country. Let’s hear it from him.
How would you define Razorpod as an organization and its position in the market?
Razorpod, a young organization with four years of experience,has firmly established itself in the industry. During our initial years, we focused on building capabilities and staying attuned to market trends. Our core strength lies in driving business growth for our clients, going beyond traditional approaches by embracing their objectives as our own. We see digital landscape not as fragmented components but as a cohesive ecosystem where consumers interact based on their unique needs and aspirations. We aspire to grow
brands and assist clients in achieving their business goals through a unified and comprehensive digital implementation and aim to provide end-to end solutions, streamlining client experiences by eliminating the need for multiple agencies.
How does Razorpod maintain a competitive edge in leveraging latest technologies?
To leverage new technologies and gain a competitive edge in the market, we have taken strategic steps within our organization. Our tech talent is divided into two teams based on their aptitude and temperament. The first team focuses on agility and immediate learning, aiming to rapidly grasp new technologies and develop fast and simplified solutions. The second team, known as Razor labs, specializes in deep learning and future-oriented technologies. They delve into the depths of new technologies and create innovative solutions with a longer shelf life and greater long-term value. This approach allows us to drive effectiveness and efficiency in marketing for our clients. By housing these two teams within the same pod, we foster a collaborative environment where both agility and depth converge, enabling us to provide a comprehensive range of solutions to our clients.
What are the factors you take into account when developing corporate growth strategies?
Our vision has been translated into three-year growth plans, acknowledging the dynamic nature of our operating environment. These plans encompass short-term and long-term growth areas, with yearly milestones as guiding markers. Our growth strategy is built upon three pillars: nurturing sustainable client growth through lasting partnerships, launching new business initiatives to augment our services and leverage emerging technologies, and focusing on long-term expansion through the development of tech products that enhance the connected consumer journey. With a unified approach centered around the digital landscape, we aim to drive efficiencies and effectiveness for our local clients and also expand into select markets beyond India
At Razorpod, we believe that the true essence of digital marketing transformation lies in transcending boundaries & unlocking the full potential of brands through holistic approach
How does Razorpod maintain a competitive edge in leveraging latest technologies?
To leverage new technologies and gain a competitive edge in the market, we have taken strategic steps within our organization. Our tech talent is divided into two teams based on their aptitude and temperament. The first team focuses on agility and immediate learning, aiming to rapidly grasp new technologies and develop fast and simplified solutions. The second team, known as Razor labs, specializes in deep learning and future-oriented technologies. They delve into the depths of new technologies and create innovative solutions with a longer shelf life and greater long-term value. This approach allows us to drive effectiveness and efficiency in marketing for our clients. By housing these two teams within the same pod, we foster a collaborative environment where both agility and depth converge, enabling us to provide a comprehensive range of solutions to our clients.
What are the factors you take into account when developing corporate growth strategies?
Our vision has been translated into three-year growth plans, acknowledging the dynamic nature of our operating environment. These plans encompass short-term and long-term growth areas, with yearly milestones as guiding markers. Our growth strategy is built upon three pillars: nurturing sustainable client growth through lasting partnerships, launching new business initiatives to augment our services and leverage emerging technologies, and focusing on long-term expansion through the development of tech products that enhance the connected consumer journey. With a unified approach centered around the digital landscape, we aim to drive efficiencies and effectiveness for our local clients and also expand into select markets beyond India
driving our long term growth trajectory.
What is your anticipation about the future outlook of the market?
In the ever-changing market ecosystem, certain pillars remain constant while other elements undergo transformation. Post-pandemic,efficiency and effectiveness have emerged as pivotal factors for businesses and marketing strategies. Startups demonstrating streamlined processes are more likely to secure funding, while enterprises focus on effectively allocating resources to drive business growth and build their brands.
For instance, Generative AI holds immense interest due that as it is offering time saving and data-driven decision-making. Similarly, solutions that are in line with the thought of driving efficiencies and effectiveness will drive the future of marketing and sales.
Adapting to this new marketing landscape, digital agencies must embrace efficiency and effectiveness to thrive and achieve long-term success.
Where do you see yourself headed towards the upcoming years?
In the near future, Razorpod's focus will center on two key areas: hyper localization and hyper personalization. We aim to tailor make solutions that enables brand to drive more localized and personalized outreach to their consumers. Simultaneously, we strive to address unique consumer journeys through personalized strategies, utilizing data and automation through technology to create customized interactions and deliver targeted messages across multiple platforms. By optimizing creative content and media choices based on automated data analysis, we aim to drive growth and effectiveness in hyperlocal marketing and hyper personalization, to ensure a more tailored and impactful approach to meet the evolving needs of our clients and their customers.
Sahil Trehan, CGO, Razorpod
Having worked with top Fortune 500 companies, including HP, P&G, Samsung, Reckitt Benckiser, Microsoft, PepsiCo, Durex, Royal Enfield, Crompton Greaves, Greaves Mobility, Dabur, Singapore (Changi) airport, Aviva, and others, Sahil brings extensive P&L management experience and a deep understanding of India and Southeast Asia markets. He specializes in crafting unified digital marketing transformation strategies for sales and marketing functions, offering innovative solutions and driving tangible results for clients.
What is your anticipation about the future outlook of the market?
In the ever-changing market ecosystem, certain pillars remain constant while other elements undergo transformation. Post-pandemic,efficiency and effectiveness have emerged as pivotal factors for businesses and marketing strategies. Startups demonstrating streamlined processes are more likely to secure funding, while enterprises focus on effectively allocating resources to drive business growth and build their brands.
For instance, Generative AI holds immense interest due that as it is offering time saving and data-driven decision-making. Similarly, solutions that are in line with the thought of driving efficiencies and effectiveness will drive the future of marketing and sales.
Adapting to this new marketing landscape, digital agencies must embrace efficiency and effectiveness to thrive and achieve long-term success.
Where do you see yourself headed towards the upcoming years?
In the near future, Razorpod's focus will center on two key areas: hyper localization and hyper personalization. We aim to tailor make solutions that enables brand to drive more localized and personalized outreach to their consumers. Simultaneously, we strive to address unique consumer journeys through personalized strategies, utilizing data and automation through technology to create customized interactions and deliver targeted messages across multiple platforms. By optimizing creative content and media choices based on automated data analysis, we aim to drive growth and effectiveness in hyperlocal marketing and hyper personalization, to ensure a more tailored and impactful approach to meet the evolving needs of our clients and their customers.
Sahil Trehan, CGO, Razorpod
Having worked with top Fortune 500 companies, including HP, P&G, Samsung, Reckitt Benckiser, Microsoft, PepsiCo, Durex, Royal Enfield, Crompton Greaves, Greaves Mobility, Dabur, Singapore (Changi) airport, Aviva, and others, Sahil brings extensive P&L management experience and a deep understanding of India and Southeast Asia markets. He specializes in crafting unified digital marketing transformation strategies for sales and marketing functions, offering innovative solutions and driving tangible results for clients.