CEO Insights India

Being the largest democracy as well as the second most populated country in the world, India is governed by a hierarchical ruling system and implementing government policies across the tiers has always been a steamy affair. After witnessing a significant gap in terms of policy awareness and access; where all policies were directed towards bringing things on digital platforms, Shan Azan (Founder & CEO, IPS e Services) implemented his technological proficiencies to craft effective services for the common people to help them reach out to the government schemes and policies in a more trans parent, easier and speedy manner. With the literacy level especially the digital literacy not being at par, along with the scarcity of employ ability opportunities in the rural and semiurban even today, Shan was determined to provide a collective and magnified solution through his dream venture IPS e Services, started as an e-Governance firm, headquartered at Mumbai.Important parameters like the range of products and services, scalability, the lacunae of social touch with the consumers or the target audiences in rural and semi urban areas are also given fair conside ration while designing contemporary solutions for the common people via this innovative platform.

Shan positions his initiative/enterprise as working in the Last Mile Distribution domain. Irrespective of the products or services, we want to offer our services in the Last Mile of the consumers/citizens using technology to bring speed and trans parency. Shan engages in an exclusive interaction with CEO Insights.

Define IPS e Services as an organization and its position in the market?
Starting as an e-Governance firm, IPS e Services caters services pertaining to various e-Governance projects like UID-Aadhaar,Slum Survey, and so on. Currently, we are an empanelled Seeding Agency as well as an Enrolment Agency by UIDAI, Government of India. We have launched a very long awaited e-Governance /FinTech services distribution project with the brand name of 'Hamara Kendra'(hamara kendra.com), through an in house developed robust digital platform in a franchisee mode across India. `Hamara Kendra' is India's most robust chain of citizenservices centers. Each outlet is appointed for an approx. population of 20,000 to secure the sustainability of the franchisees. As an organized entity, we are working towards utilizing India's unemployed youth with this model of `Hamara Kendra'. The model, which we have at present, is the most sustainable one for the people whom we are targeting as franchisees. In terms of market size also, we are gaining regards from all walks of life be it our franchisee's or end consumers

or our client government/ non-government agencies like UTI, IRCTC, UIDAI, NSDL, Amazon, InfiBeams, TATA Indicash, L&T, TATA Powers, and more for our brick and mortar retail brand 'Hamara Kendra' specifically and our company, IPS e Services in general.

How does your company differ from its competitors within the industry? What is your USP?
Apart from being in the neighborhoods, offering transparency, speed (through our digital platform)of delivery/ distribution of services offered to consumers, Our innovation is in the processes like we deploy a third party agency called Support Agency locally for approx. every 20'Hamara Kendra' for handling tech and operational support in that territory. So, if there is a technical issue at a ‘Hamara Kendra' center, we have a local authorized partner who can provide support even by visiting the outlet physically and that 'Hamara Kendra'can be made.

Shan Azam, Founder & CEO, IPS e Services
After completing his MBA in 2006 in Marketing and Communications, Shan commenced his professional venture with an advertising agency and soon paved his path through various other sectors such as sports, entertainment, retail, and so on. Plunging into a less travelled domain to emerge as a new age entrepreneur, he is currently engaged in providing `Last Mile Distribution' of consumer/citizen services through an inhouse developed digital platform in an assisted manner to the common citizens of India via his techno logy backed brick and mortar retail brand of Hamara Kendra, using his business venture IPS e Services.