Srinivasan K: An Industry Stalwart With Over Three Decades Of Industry Experience In Gems & Jewellery
Srinivasan K
Owner
In an exclusive interview with CEO Insights, Srinivasan talks more about his professional journey and the unique business operation of Emerald Jewel Industry.
Can you talk more about your professional journey and Emerald Jewel Industry?
I have been in this business for the last 34 years and even though we were cash strapped in the beginning, I wanted to change this and that was what drove me to start a business of my own. Apart from that, I also wanted to offer jewelry that has innovative designs with top-
notch quality and when we started there was a severe lack of quality players in the industry. All these contributed to the establishment of Emerald Jewel Industry.
And from humble beginnings, we have grown a lot and as of now, we are the biggest manufacturer in SAARC countries. With our commitment to never compromise on the quality of our offerings, we are aiming to reach for unprecedented heights in the industry.
In a highly competitive market realm, what makes your company unique from the rest of the competition?
We ensure that we innovate constantly and offer the best for our clients consistently. This helps us to not only build meaningful relationships with our clients but it also allows us to stay ahead of the curve. We will never compromise on our purity and finishing which showcases our aim to offer the best value for money offerings to our clients. Compared to many other players in the industry, we have a large production capacity as well that gives us an edge over the rest of the competition.
The COVID-19 pandemic outbreak has adversely impacted businesses across various industry verticals. What kind of an impact did it have on your business and how did you overcome it?
Even though we took a hit during the pandemic, we were quick to come up with unique strategies to come out of this situation even stronger than before. The fact of the matter is that we are now working around the clock to keep up with the ever-increasing demand for our offerings. To cope up with this increasing demand we have been hiring more
And from humble beginnings, we have grown a lot and as of now, we are the biggest manufacturer in SAARC countries. With our commitment to never compromise on the quality of our offerings, we are aiming to reach for unprecedented heights in the industry.
In a highly competitive market realm, what makes your company unique from the rest of the competition?
We ensure that we innovate constantly and offer the best for our clients consistently. This helps us to not only build meaningful relationships with our clients but it also allows us to stay ahead of the curve. We will never compromise on our purity and finishing which showcases our aim to offer the best value for money offerings to our clients. Compared to many other players in the industry, we have a large production capacity as well that gives us an edge over the rest of the competition.
Keeping the changing demographic in mind, we are also aiming to come up with new products and strategies to cater to a wider audience
The COVID-19 pandemic outbreak has adversely impacted businesses across various industry verticals. What kind of an impact did it have on your business and how did you overcome it?
Even though we took a hit during the pandemic, we were quick to come up with unique strategies to come out of this situation even stronger than before. The fact of the matter is that we are now working around the clock to keep up with the ever-increasing demand for our offerings. To cope up with this increasing demand we have been hiring more
as well. All this acts as a testament that showcases our reputation in the industry.
Technology is a crucial facet to succeed in the rapidly changing market environment. So, how is Emerald Jewel Industry updating themselves with the latest technologies?
We have operations across India and our expertise in technology has served as one of the primary catalysts for our success. As part of our commitment for consistent improvement we are regularly coming up with new and innovative designs as well. And we ensure that we are a front runner when it comes to adopting the latest technologies.
In your professional journey, which are the milestones that bestowed you utmost satisfaction?
As a first-generation entrepreneur, I building a successful business of my own from the scratch is some-thing that gives me great amount of joy. Also, the growth that we had over the years has showcased our capabilities as well. Though the journey that I had, I want to set examples for future generations to follow.
Going forward, what are some of the new market opportunities that you see in the market and what are some of your future plans?
We see immense growth potential in this segment going forward and at the same time, we also acknowledge that fact that rapid changes are happening in the industry constantly. To stay ahead of the rest, we are going to concentrate more on light weight jewelries. Keeping the changing demographic in mind, we are also aiming to come up with new products and strategies to cater to a wider audience. Acknowledging the importance of technology, we will be investing more on research, development and innovation as well.
Srinivasan K, Chairman & Managing Director, Emerald Jewel Industry
Srinivasan is an industry stalwart that is well-established in the industry. Leveraging his immense experience, he has been able to take Emerald Jewel Industry towards greater heights in the industry.
Technology is a crucial facet to succeed in the rapidly changing market environment. So, how is Emerald Jewel Industry updating themselves with the latest technologies?
We have operations across India and our expertise in technology has served as one of the primary catalysts for our success. As part of our commitment for consistent improvement we are regularly coming up with new and innovative designs as well. And we ensure that we are a front runner when it comes to adopting the latest technologies.
In your professional journey, which are the milestones that bestowed you utmost satisfaction?
As a first-generation entrepreneur, I building a successful business of my own from the scratch is some-thing that gives me great amount of joy. Also, the growth that we had over the years has showcased our capabilities as well. Though the journey that I had, I want to set examples for future generations to follow.
Going forward, what are some of the new market opportunities that you see in the market and what are some of your future plans?
We see immense growth potential in this segment going forward and at the same time, we also acknowledge that fact that rapid changes are happening in the industry constantly. To stay ahead of the rest, we are going to concentrate more on light weight jewelries. Keeping the changing demographic in mind, we are also aiming to come up with new products and strategies to cater to a wider audience. Acknowledging the importance of technology, we will be investing more on research, development and innovation as well.
Srinivasan K, Chairman & Managing Director, Emerald Jewel Industry
Srinivasan is an industry stalwart that is well-established in the industry. Leveraging his immense experience, he has been able to take Emerald Jewel Industry towards greater heights in the industry.