Top 10 Leaders in e-Commerce – 2022

E-Commerce in India is at an initial stage when compared to that of global e-Commerce market. But the sector is growing at a very fast pace. It is the fastest growing and most exciting channel for commercial transactions. Seeing the highly favourable conditions and unexplored market in India, numerous global companies are eyeing on the Indian e-Commerce market. Rising income levels and growing awareness opens opportunity for many international brands in India. There is a growing appetite for international brands and better-quality foreign products amongst young Indians. Several categories including lifestyle products, consumer electronics, clothing, footwear, jewelry & accessories, health & beauty, household goods, art & collectibles, event tickets and online music are doing well for online sales. Especially sectors like event tickets, online music, clothing and consumer electronics are boosting the e-Commerce market in India.

Electronics is the biggest online retail sales category with a share of 48 percent, followed closely by apparel at 29 percent. The evolution of digital payments, hyperlocal logistics, analytics driven customer engagement and digital advertisements are the biggest reasons for the growth of e-Commerce sector in India. Initiatives like Digital India, Skill India, Startup India and Make in- India are supporting the growth of e-Commerce sector. Artificial Intelligence (AI) and machine learning make it possible for the customer to have automated, personalized shopping experiences. The piece of technology cannot be replaced in the stores. Increasing voice searches is increasing the possibility of utilizing the benefits of AI. Augmented reality (AR) has been a complete game changer for e-Commerce. These have added more to the growth of the industry.

There are more than 19,000+ e-Commerce companies in India, and it’s challenging to cut through the clutter. There are e-Commerce companies and their leaders from the all-encompassing providers to the super-niche selling goods. Even as regions begin to reopen, e-Commerce growth keeps climbing. Global e-Commerce sales are expected to reach $5 trillion in 2022, and $6 trillion by 2024. Merchants continue to follow consumer demand online, flocking to e-Commerce in record numbers. Amazon.in is leading the Indian e-Commerce market, with e-Commerce net sales of US $1,082 million in 2020 generated in India, followed by Ajio.com with US$ 983 million. Third place is taken by Bigbasket.com with revenues of US $929 million.

In this issue of CEO Insights, we bring you a list of ‘Top 10 Leaders in e-Commerce – 2022’ who have leveraged their extensive industry expertise and experience for the growth and profit of the respective organisations in which they have served. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board.