Top 10 CMOs in India - 2019

Be it any market or industry – global or international, branding and marketing have always been a rather elusive metric. To measure the strength of a brand or company, most marketers use combinations of analytical, strategical and financial metrics. However, with the growth of IoT that has been playing an increasingly prominent role in everyday life globally, the role of marketing in overall business operations has also grown increasingly prominent. With the customer preferences getting more local and communication becoming more personal, the need for understanding the customer is getting more and more complex. It’s no more a push marketing business, and a CMO plays a significant role bringing-in a unique set of skills to help businesses and brands stay relevant and profitable. Establishing an ongoing relationship rather than a transactional one, vests on the shoulders of every organization’s CMO. It’s no different in India, voicing the company’s growth initiatives, leveraging the required resources, CMOs in India have been playing a prominent role in making companies transform, not just in their marketing functions but also in corporate affairs. Actively asserting a new role as business driver, change agent and customer experience champion, CMOs like Deepali Naair, Abhijit Das, Ravi Saxena, and many others, closely working with the CEOs have always ensured to bring about the best balance between brand vision and operational goals. Acquiring experiential business acumen working at their best across several well-recognized firms, segments, geographies and nations, these CMOs spreading their wings, accelerating along the pace of change have been leading the frequently changing national and international business and corporate affairs. Commemorating the efforts of these sturdy CMOs, CEO Insights brings to you ‘Top 10 CMOs in India – 2019’. In this issue, we bring forth India’s perspective of some of the scintillating tech and business marketers who are acting as the aggregators of the modern market and catapulting the nation’s business and economy towards progression. An expert panel of CEOs and industrialists, along with CEO Insights Editorial Board has performed a diligent evaluation of the industry before listing the front-runners. These inspiring leaders listed are the ones who have distinguished themselves through their life achievements & success and will introduce our readers to the greatness of their journey, thus helping them a take a leaf out of their book to understand the necessities and build their own enterprises based on similar virtues & values.