Top 10 CMOs in UAE - 2022

The technology advancements of the 21^st century have elevated the importance of the CMO position in many organizations. The internet, the ubiquity of mobile computing, the internet of things, analytics, artificial intelligence and social media platforms all have created new ways to reach customers and understand their thoughts on products, services and brands. They also have given a new, much more prominent voice to consumers who can instantaneously broadcast their opinions to potentially thousands, if not millions, of people.

A CMO (Chief Marketing Officer) is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. A CMOs primary mission is to facilitate growth and increase sales by developing a comprehensive marketing plan that will promote brand recognition and help the organization gain a competitive advantage. In order to achieve their own goals and effectively shape their companies' public profile, CMOs must be exceptional leaders and assume the voice of the customer across the company. A CMO has a strong background in information technology may also hold the job title chief marketing technologist (CMT).

The CMO has a breadth of roles and responsibilities to support its overall mission. Those includes overseeing the development and placement of the creative elements that position the company in the marketplace, researching and assessing the market and the company's position in it, supervising or collaborating with sales to turn marketing insights into sales and directing the company's public relations efforts, or working in conjunction with internal and external public relations teams to create a coordinated message. At the same time, CMOs and their teams are able to tap those technologies to reach and influence customers, position their products and challenge competitors at the same speed and scale as the customers.

CEO Insights Asia in this issue presents a list of ‘Top 10 CMOs in UAE– 2022’ who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.