Top 10 Marketing Heads from Asia - 2023

Asian marketing head creating the brand value in the marketing environment
In the economic environment Market is considering as the heart of the business and it provides every necessary things which needed too the both sellers and buyers. Market is one of the important things a business can do. Marketing not only can build brand awareness and it can also increase the sale, grow businesses and engage customers. There are so many core businesses functions are stream from a good marketing.

Importance of marketing for modern businesses: Marketing is the most effective way to communicate value preposition to customer in an interesting way. It builds relationships among customers: marketing always tries to establish a cordial relationship with the customers. Modern marketing deals with the customers as they are the king. Hence continuous efforts make customers satisfied. And this helps them stay with the brand or company for a long time. Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

"Business has only two functions – Marketing and innovation"

Roles and Responsibilities of Asian marketing head: Asian marketing head is responsibility for the global marketing function including activities that cover corporate communications (internal and external), branding, content creation, events, digital marketing, lead generation, partner marketing and sponsorships. The Marketing head will be responsible for creating and implementing global marketing strategy. Marketing head will have the opportunity to further build, shape and lead the Marketing & Communications team to drive a variety of B2B marketing campaigns to build awareness and create highly effective sales lead generation. Marketing Head will be dealing with monitoring and analyzing results to measure campaigns and activities and deriving improvement measures. And understand the competitive landscape and define approaches to differentiate our value-propositions in the market place.

CEO Insights in this issue presents a list of 'Top 10 Marketing Heads from Asia - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.