Scindia Balasingh, Head Of Global Partner Marketing, Multiplier
An adept leader showcasing exceptional versatility, seamlessly navigating through various domains, from spearheading the establishment of marketing functions to skilfully coordinating influential global partnerships. This visionary not only excels in strategic marketing but also showcases adaptability in maneuvering through intricate and evolving landscapes. With a history of instigating transformative shifts, leaders of this caliber, such as Scindia Balasingh, effortlessly fuse innovation with strategic expertise, making a lasting impact on both local and global business arenas. As an innovative and strategic marketing leader, Scindia Balasingh has emerged as a driving force within the realm of marketing, currently serving as the Head Of Global Partner Marketing at Multiplier.
A Challenging Road Ahead
By: Sujith Vasudevan, Managing Editor
The online furniture market continues to drive growth, and the leading players in the scene are sharpening their tools. Pepperfry recently appointed Mahip Dwivedi as vice president
Human Capital & It’s Understanding
By: Sudeep Kumar Sen, Vice President, GI Group, India
In addition to creating an organization chart for your current needs, human resources planners project your needs for the foreseeable future to guide you
By: Abinash Mishra, CMO, Captain Steel India
The building materials industry in India is an essential sector that plays a crucial part in the economic development of the country. With the ongoing growth of the construction
By: Ajit Singh, CFO & BU Head - Narrow Web Division, Siegwerk India
A certified Chartered Accountant and an IIM Indore alumnus, Ajit possesses over 26 years of experience in various functions across the finance realm.
By: Atul Suri, Senior VP & SBU, Head - Alembic Pharmaceuticals
Today, pharmaceutical manufacturing is a global industry at the nexus of science, innovation, and technology. It is vital for public health, pioneering cutting-edge treatments.
By: Rajesh Ramachandran, Global Chief Digital Officer & MD, ABB Process Automation, ABB Group
Predictive maintenance has always been the topmost critical use case of Industrial IoT, as this is where we see the combination of data, domain expertise, IoT platform, and AI.
By: Vimal Pillai, VP - Strategy & Marketing, Clover Infotech
In aB2B marketing funnel, ‘content creation’ sits at the very top. This includes creation of brochures, one pagers, product documents, presentations, videos, etc.
Top 10 Marketing Heads In India – 2024
Crafting Connections, Shaping Futures: Marketing Visionary in India
The Head of Marketing in India shoulders multifaceted responsibilities, ranging from crafting strategic marketing plans to overseeing their implementation. This entails conducting market research to understand consumer behavior, preferences, and market trends. With India's diverse demographics and cultural nuances, adaptation and localization of marketing strategies become imperative. Additionally, the Head of Marketing must adeptly navigate regulatory frameworks and compliance requirements unique to the Indian market. Their role is characterized by complexity, dynamism, and opportunity. By embracing innovation, agility, and a deep understanding of the Indian market landscape, marketing leaders can effectively steer their organizations towards sustainable growth and market leadership.
Empowering Brands, Empowering India: Head of Marketing Excellence
The market landscape is crowded, with both domestic players and multinational corporations vying for market share. Consequently, devising differentiated marketing strategies that resonate with Indian consumers while standing out within the competition becomes paramount. Moreover, rapid technological advancements and digital disruption necessitate agility and innovation in marketing approaches. Given the diverse socio-economic landscape of India, catering to the varying needs and aspirations of consumers across different regions poses a significant challenge. Tailoring marketing messages and product offerings to cater to regional preferences while maintaining brand consistency demands astute market segmentation and localized marketing strategies. Embracing digital platforms enables the Head of Marketing to reach a wider audience, engage with consumers in real-time, and measure the effectiveness of marketing campaigns with precision. Furthermore, building and nurturing strong relationships with stakeholders, including distributors, advertising agencies, and media partners, are integral to amplifying the reach and impact of marketing initiatives. Collaborative partnerships facilitate access to diverse distribution channels and platforms, amplifying brand visibility and market penetration.
CEO Insights in this issue presents a list of ‘Top 10 Marketing Heads in India - 2024' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
Company Logo | Company Management | Company Name | Company Description |
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Aanand Krishnan, Head - Marketing & Product | YourStory Media | With over 5 years of extensive experience in various organizations across multiple verticals such as product management, operations, marketing and many more |
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Arif Husain, Head - Marketing | SDPL Group | With 17 years of rich experience in brand management, sales, and trade marketing with leading FMCG companies, also proficient in has effectively led these companies |
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Ashish Gupta, Head - Marketing | IDP Education | A marketing professional with over 18 years of experience driving brand success through innovative strategies, he has expertise in digital marketing, brand management, and media planning |
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Rishita Vijay, Head - Marketing | Databricks | An experienced professional in enterprise marketing, portfolio and content marketing, project management, business analytics/intelligence, field enablement and much more |
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Rupali Majgaonkar, Director - Marketing | Armstrong Dematic | With extensive international experience and senior positions held abroad, she has gained valuable knowledge in customer business operations and marketing, specifically in intralogistics automation |
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Sarim Zia, Head - Marketing - India | Elastic | A seasoned marketing professional with 10+ years in integrated marketing & communications, he has experienced in planning and directing innovative campaigns for B2C and B2B marketing |
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Scindia Balasingh, Head of Global Partner Marketing | Multiplier | A dynamic leader renowned for her strategic prowess in technology marketing, she excels in strategic marketing and showcases adaptability in manoeuvring through intricate and evolving landscapes |
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Shamita Sharma, Head - Marketing | Fyn | Having more than nine years of experience in comprehending data, customers, marketing, growth, and business planning for early-stage startups |
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Varun Malik, Head - Marketing | Shalimar Paints | A strategic marketer with over 15 years of experience in brand management, experiential activations, digital marketing, visual merchandising and omni-channel ecomm strategy |
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Dr. Vishesh Rawat , Vice President & Head of Marketing, Sales, CRM & Leasing | M2K Group | A seasoned professional with 23 years of success in real estate, his visionary leadership has been a key influencer in the industry landscape, driving innovation and strategic brilliance |
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