| | MARCH 20208Dassault Systèmes, the 3DEXPERIENCE company, combines all its R&D Laboratories in India under 3DPLM Software Solutions Ltd.(3DPLM). It provides businesses and people with virtual universes to imagine sustainable innovations. In an exclusive conversation with CEO Insights, Sudarshan Mogasale (CEO, 3DPLM-Dassault Systèmes R&D, India) has articulated about the excellence of Dassault Systèmes in empowering the budding startups and a lot other aspects. Here are the excerpts.By Sudarshan Mogasale, CEO, 3DPLM-Dassault Systèmes R&D, IndiaLEVERAGING TECHNOLOGIES IN THEIR OPERATIONS IS KEY FOR STARTUPSTell us about your current role as the CEO of 3DPLM-Dassault Systèmes R&D in India along with your prior professional experiences.Dassault Systèmes, the 3DEXPERIENCE company, offers businesses industry leading software to har-monize the product, nature and life. Our portfolio of products cater to 11 industry segments like Aerospace & Defense, Transportation, Mobility and many others. Our customers use our software to transform their business and bring compelling experience to their customers. In order to cater to our millions of users, we have a set of brands & products such as CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA and many others, that run on our business experience and cloud based platform called `3DEXPERIENCE plat-form'. These brands/products and industry experienc-es are built by our global R&D which has centers in al-most all important innovation hubs across the world. As part of global R&D, we have centers in Pune and Bangalore. My role is to make sure that India R&D contributes to global product development to the full-est extent and we develop software products that are unmatched to anyone. India being the second largest R&D center after France, our success in India is ex-tremely critical for Dassault Systemes R&D success. We work on almost all important products of the com-pany, and my mission is to make sure the success of what we undertake.I have been associated with Dassault Systèmes for the past 13 years and worked in related areas prior to my role here. Having developed and led software prod-ucts and making it successful in worldwide customer sites, Dassault Systemes R&D is natural home for me. I associate myself to software and transforming busi-ness through technology. Prior to moving to software, I worked for couple of years in ISRO in Space Application Center (SAC) in Remote Sensing Payload design area as an engineer.2. Holding deep domain knowledge in Das-sault Systèmes' products, how do you think the startups of today can leverage these technol-ogies in their operations?Startups, especially the ones that bring physical prod-ucts to the world, need deep engineering skills to compete and make their mark in the market. Data shows that >90 percent of startups fail and significant of them don't even see their 4th year. One of the ba-sic reason for failure is product market fit ­ ability to identify right target market and match it with product experiences. Unfortunately, market and customer ex-pectation always evolve, and hence the product needs to match this evolution as well. This is where deep engineering skill is needed to bring the perfect expe-rience to the customers/consumers and adopt/evolve very quickly with changing market expectations. CAD/CAM/PLM are old technologies which pri-marily focused on engineering the features/functions of the products. Latest technology of 3DEXPERIENCE is needed to predict/analyze the market trends, engi-neer the new customer/consumer experiences, pro-duce the product/experience using the best resources inside as well as in the value network, and deliver/ser-vice the product to make it compelling to the audi-ence. This is extremely important for companies to be competitive/relevant in the market.THOUGHT LEADERSHIP
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