| | APRIL 20234Recently, when my nephew visited, I had an interesting conversation with him. A Gen-Z urban youngster, he is quite a fashion enthusiast and highly particular about his clothes. So the story goes like this. He recently attended a wedding at his ancestral home, which is located in a village in the Palakkad district of Kerala. Not entirely comfortable with the Kerala ethnic wear, he made the wedding purchase in Bangalore, despite his worries about standing out in the wedding like a sore thumb. But to his surprise, his local peer group had similar attire, and one even had the same cloth as him! It's incredible how urban fashion brands are making inroads into Tier 3 cities.The fashion & apparel industry is making up for the two pandemic-ridden years big time. According to a report by real estate experts CBRE, fashion and apparel retailers continued to expand their footprint from July to December 2022, amounting to a share of more than 42 percent in overall leasing during the period. The online segment has been more than a catalyst to this flaring fashion industry. According to Technavio Research, India's online fashion retail market share is expected to increase by $22.97 billion from 2021 to 2026. The market's growth momentum will accelerate at a CAGR of 18.83 percent. According to another research, the e-commerce market shares for Tier 3 cities climbed from 34.2 percent in 2021 to 41.5 percent in 2022. Since its inception in 2014, the `Make in India' movement has tremendously influenced the industry's growth, not to mention the ease of payments and digital transactions. Affordable fashion is a hot sale in India and will be going forward. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comAffordable Fashion is the Name of the Game EditorialVol 04 · Issue 5 - 1 · APRIL, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Senior Designer Girisha MNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersSaurav SaraswatTo subscribeVisit https://www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Visualizer Hari Shankar Vayshnavi P.d VP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Heena Kousar Keerthana Kantharaj Roopalatha H Hima P. M
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