| | DECEMBER 20209On the other hand, for the first time in the history for several companies, their employees worked from home for such a long duration. Reinventing ourselves to this change of wheel was another experience we all underwent.Even the way of expressing ourselves and promotion has changed drastically over these months. These have gone online majorly as we now live in the digital era.Did you witness something interesting in the in-dustry during these times?Yes! How you adjust yourself, start expressing yourself and interacting with consumers have changed 360 degree. For an instance, most of us now focus on social media, digital or online activities.For an instance, we conduct a lot of online activities on our pages and even our partner's social media pages. Unlike earlier where we used to conduct many workshops for our customers to showcase our products & features and give them an opportunity to try out while providing a platform to our mentors and experts to interact directly with our customers, now everything has moved online. We now have more interactions happening on Instagram, Youtube, Skype and others, to engage with our customers even through our influencers who are from various fields including landscape, wildlife photography, fashion and others. Not just the customers but the communication with the distributors too have changed.Just like other industries, imaging industry is also witnessing a huge technology revolution with integration of technologies like AI, ML, au-tomation and more. So is there any new inno-vation awaiting to be uncovered soon?Despite the destitute times, the industry has come up with great products. We are adding more user-friendly features with AI to our products and we have a firmware embedded to it, which is frequently updated.There is no doubt that the imaging industry is changing for the betterment. Content creation is on a boom and video plays a major role in this. Live streaming has captured the market during the lockdown. And now the industry is looking towards more of connected products using which one can easily transfer their stills and videos and immediately you can show it or check the output. Our product Z Mount, which is the biggest mount when it comes to mirrorless, fills the gap in this space.
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