| | MAY 202319automation of processes is needed everywhere. More people will want to learn and master tech skills that will contribute to the growth of the Edtech company.If I talk about the most recent trend in the education industry, it has now become a marketplace where one specific startup or company focuses on collaborating with more business schools and providing short-term certification programs, while the business schools provide the certificates, and the companies provide the infrastructure of online learning to working executives.Tell us about your leadership approach, and the guidelines or methodologies you follow to lead your team.My team-leading methods are driven by the motivation to provide high-quality online education. My priority is to offer my team with the excellent learning environment they require to be in sync with the latest technologies and market trends. For the overall development of our employee-partners, we keep organizing events & activities like off-sites, motivational speakers, counselling sessions, and much more so that they grow professionally and personally.Tell us about the challenges you faced during your journey. How did you overcome them and what did you learn from them?The most difficult challenge I have faced in my career is reducing the attrition rate in sales and marketing. As we all know, sales professionals are often under a lot of pressure to meet their targets, so when I started people education, my first focus was to reduce that attrition rate, and for that, I realized we had to give them some training and give them a healthy environment. Another challenge we encountered in the very 2nd year of our existence was when one of the universities with whom we were dealing got unrecognized by UGC and we had already enrolled a lot of students. To overcome this challenge, we decided to refund all the money and not to keep even a single rupee of any client because the belief was to maintain the brand image not to earn profit. The learnings from the challenges were to never get demotivated, don't look for short-term profits, and always keep trust in your hard work because I believe after every bad station good station will come.As a leader, what would be your advice to the educationists who are starting anew in this domain?My advice to the educator or to the start-up is: don't get into the fish market; providing educational opportunities is a job that comes with great responsibilities. The focus should be on providing good education with future-oriented academics and placement opportunities. DON'T LOOK TOO FAR BECAUSE ONE STEP AT A TIME WILL GIVE YOU SUCCESSEditor's choice
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