| |NOVEMBER 20224Adipurush is an upcoming Indian film directed by Om Raut getting ready for its Hindi and Telugu languages releases, starring heavyweights like Prabhas and Saif Ali Khan. But ever since the trailer was released, the film has been trending for all the wrong reasons. Movie fans quickly pointed out the film's mediocre VFX work, especially considering that the budget is reportedly over Rs.500 crore, making it one of the most expensive Indian films ever made. The backfire caused turmoil throughout the industry, and it is also a strong testament to the fact that the fans are not ready to settle for anything less than extraordinary. Proving its resilience to the world despite the havoc engendered by the pandemic, the Indian M&E industry is at a watershed moment in terms of growth, backed by rising consumer demand and improving advertising revenue. According to a FICCI-EY report, the advertising-to-GDP ratio is expected to reach 0.4 percent by 2025. Another EY report divulges that the M&E sector is projected to grow to $ 29 billion by 2023, driven by the acceleration of digital adoption among users across geographies. It's no wonder that entrepreneurs are mushrooming up in the sector. But the ground rules for them all have already been quite clear ­ the benchmarks have been set high, and quality content is the only way forward. In this issue, we shed light on a bunch of leaders in the M&E industry who have set benchmarks. Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comCaution: Nothing Less than Extraordinary AcceptedEditorial Vol 04 · Issue 5 - 1 · NOVEMBER, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayAssistant EditorHeena KousarNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Design Asokan S V Girisha MVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Sthitaprajnya Panigrahi Roopalatha H Tanuja Akkanavar
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