| | DECEMBER 20224The whole Arabian Peninsula is engendering a grand celebration out of the FIFA World Cup Qatar 2022. This world cup is much more than a football tournament for the Middle East. With the once oil-based economies in the region turning a corner, diversification of the economy is now a massive aspect of the Arabian dream. The GCC countries looking forward to becoming the sports hosts of the world & attracting travelers from around the globe is a deliberate attempt toward realizing this new vision and setting a new image. Qatar world cup 2022 is just the tip of the iceberg. The cities like Dubai have already proven their prowess and capabilities even to conduct multiple tournaments simultaneously. During the six months of the Expo 2020 (October 2021-March 2022), Dubai hosted more than 30 international sports events, including the men's and women's Rugby World Cup qualifiers, cricket's Twenty20 World Cup, and the European Tour's `Race to Dubai' finale, the DP World Tour Championship. The modern-day definition of sports is intrinsically interwoven with business. Sports brings a lot of business around it; tourism is just an example. The growth-favorable environment brewing up the Middle East has increased the stakes for C-suite executives to find common ground to collaborate and contribute directly to the company's growth. CFOs are against unprecedented challenges in skill shortages, labor supply, and supply chains. It's no secret that financial leaders are in dire need of team members who are not only skilled in accounting, auditing, and compliance but also understand data visualization, are flexible thinkers, possess good communication skills, and, most importantly, have a lot of business sense. A recent EY report says that 23 percent of CFOs plan to prioritize improving big data and analytics capabilities to transform forecasting, risk management, and understanding value drivers. It's pretty clear the CFOs need to up their game to survive. Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comA Dire Need to Up the GameEditorial Vol 04 · Issue 5 - 1 ·DECEMBER, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayAssistant EditorHeena Kousar NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs. 150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish MVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Roopalatha H Tanuja Akkanavar
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