| | NOVEMBER 20234Today, every entrepreneur constantly asks the question: how do I improve my business using technology? Whether machine learning, robotics, artificial intelligence, or any other buzzing technology, almost every line of thought in digitopia leads to data. If data was an enabler before, today, data and analytics are increasingly becoming the cornerstone of business decision-making worldwide. Not convinced yet? Netflix started with a humble beginning in Scotts Valley, a small city in Santa Cruz County, California, United States, with a business model akin to Blockbuster, the vintage US-based movie & video game rental company. But something that Netflix did differently was that it anticipated the revolutionary transformation in customer demand with rising digitalization and started providing online entertainment. In addition to the power of digital transformation, Netflix breathed data analytics and curated a database personalized for every user. You know the rest. Netflix wiped out Blockbuster ­ and the movie rental industry ­ entirely. From healthcare to marketing and customer experience across almost all industries, data is making a tangible difference. Investing in data has long become a matter for organizations. However, one of the vital aspects of data transformation is to believe in data and act upon the idea that data & analytics can make a massive difference in decision-making. It is often called the data analytics maturity of an organization. The organizations on the higher side of this maturity index act on the actionable information across the functional departments, organizational policies, and customer engagements. When it comes to data, trust is paramount. Borrowing the words of W. Edwards Deming, "In God we trust. All others must bring data." Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comIs Your Organization Data Mature? Vol 04 · Issue 5 - 1 · NOVEMBER, 2023 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan NoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comAdvertising ManagersSatyarth Lashkari To subscribeVisit https://www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs. 150 per issuePublisher Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2023 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish M Designer Hari Shankar P AVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Team Hima P. M. Roshan Akthar P. Tejaswini Keerthana Kantharaj Roopalatha HEditorial
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