| |OCTOBER 20214 Vol 03 · Issue 1 - 7 · March 18, 2020 Publisher Alok Chaturvedi Managing Editor Anamika Sahu Editorial Ananth.V Srrayvinya OLM Sujith Vasudevan Susila Govindaraj Group Art DirectorAshok KumarAdvertising Managers Ashu Sethi Shivam AgarwalNoida Rohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of BizprintMedia Technologies Pvt Ltd and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2020 BizprintMedia Technologies Pvt Ltd, All rights reserved. Repro-duction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsi-bility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accord-ingly, no liability is assumed by the publisher. Design S.Sivasankar Mohana KrishnanVP - Sales & Marketing Amrit SinghCirculation Manager Magendran PerumalCorrespondents Sigma Mohanty Subhadarshani Mohanty Vol 03 · Issue 1 - 7 · October, 2021 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Editorial Avinash Roy Aveek Pal Chaudhuri Mandvi Singh Komal Banchhor Abantika Bhattacharjee Emmanuel Chirsti Das Ananth VGroup Art DirectorAshok KumarAdvertising Managers Ashu Sethi Noida Rohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technolo-gies India Pvt. Ltd. and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2021 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Design Dennis Bennito Souvik AcharyaVP - Sales & Marketing Amrit SinghCirculation Manager Magendran PerumalCorrespondents Sigma Mohanty Subhadarshani MohantyIn the pre-Covid era, a Chief Business Officer's (CBO) job role was traditionally marked around driving better integration and alignment between all business-related functions, including marketing, sales, customer support, pricing and revenue management. But the normal is not much normal today. In the international arena, organizations are making peace with the catastrophic effects of the COVID-19 pandemic. It's no wonder organizations expect more from their CBOs ­ majorly around formulating go-to market strategy, improving key metrics, and acquiring new customers. It's beyond any reasonable doubt that the subsequent few years will be dominated by several waves of partial suppression and re-confinement. Surveys conducted in the areas continuously reveal that most of the global leaders are preparing for a U-shaped recovery, considering a long gap between recession and growth. It's quite an established fact that the pathway ahead is going to be extremely rough. From trimmed operational budgets to complete disruption of the marketing models and the need for new strategies, lasting effects are anybody's guess. The lack of clarity in such affairs can be translated as a herculean challenge for business officers. Going forward, it's imperative that CBOs break down silos in order to ensure better coordination between sales, marketing, and CRM to engender overwhelming customer experience. In the process, they need to also make technology interventions wherever possible. When done right, this new, smarter aligning operations could open up new avenues for CBOs. In this issue of CEO Insights, we are shedding light on a few of the exemplary CBOs out there.Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comNew Challenges for CBOsEditorial
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