| | SEPTEMBER 20224`Minority Report' is a 2002 Hollywood sci-fi blockbuster that brought together Tom Cruise and Steven Spielberg. The story happens in 2054. In an iconic scene in the movie, a GAP store advertisement scans Tom Cruise's retinas and starts talking to him: "Welcome back to the Gap, Mr. Yakamoto, how are those assorted tank tops working for you?" Even though Spielberg's prediction of the future of customer engagement was spot on, his timing was off by more than three decades since big data & analytics already help organizations connect with their customers on a personal level. Over the past decade, demand generation has undergone a paradigm shift. Gone are the days when demand generation professionals worked off assumptions or gut feelings. Today, marketers and Chief Business Officers (CBOs) turn to the most reliable source of information: Customer data. By now, we all know that Data helps to gain better clarity about the target audience and equips CBOs with the ability to build stronger connections with potential customers. Most importantly, when the entire consumer market demands unique experiences with every transaction, CBOs can devise and offer personalized suggestions relevant to them. This leads to higher conversion rates, greater customer loyalty, more new customers, increased customer satisfaction, and more. However, the challenges are equal to it. Having a large number of data sources at your disposal makes pulling the relevant data together an arduous challenge. Nonetheless, investing in an in-house data team would be an excellent place to start. In this issue, we have gathered a few stories about some of the excellent CBOs around the world. Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comThe Art of Using Data into PerfectionEditorial Vol 04 · Issue 5 - 1 · September, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comMagazine Price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of Info Connect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 Info Connect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Senior Designer Girish M AsokanVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Keerthana Kantharaj Sthitaprajnya Panigrahi Roopalatha H Tanuja Akkanavar Shirly Pabisha T
< Page 3 | Page 5 >