| | OCTOBER 20218THOUGHT LEADERSHIPTHE SMART WORLD PERCEPTIONSBy Vidya Ramakrishnan, Head - Marketing Content & Thought Leadership, Aspire SystemsToday, the market is full of smarts ­ smartwatch, smartphone, smart home, smart money, smart limbs, smart TV and the endless. Anything you want has a smart version and humans have taken to the smarter version of things with such zeal that the not so smart versions of these products are building quite a complex. It is so uncool to own anything that is not smart that product that does not have a smart tag attached is slowly disappearing into oblivion. Currently, the word smart has become a synonym to instant gratification. The millennials and the generations after with their fast paced life are seeking out new means to instant gratification and smart technology has the power to provide them with that, thereby, making them the greatest brand ambassadors and consumers of smart devices. However, what does make these products smart? Is it Artificial Intelligence or Machine Learning or Connectivity? Well, the smart answer would be, it is a well-measured mixture of all three.So, now that we have understood what smart technology is, let's classify them. According to Medium.com they are of 3 types and although, their definitions overlap with each other, they are quite different technologies and provide their own personal lucrative functions. Such as:· The smart devices - which have an intuitive user interface and are fast and efficient. It is not connected to any network and works independently.· The connected devices are remotely connected and monitored using a mobile or a computer using Bluetooth, WiFi, or LTE. · IoT (Internet of Things) devices are software based products powered by application, analytics and internet. These products can learn from their surroundings and adapt accordingly and are easily scalable, upgradable and completely automated.Smart Technology that ScoredNow that we have the definition and classification out of the way we can get into some smart technology products that have revolutionized human life for the better. We already know about the basic smarts, like the smart phones, smart watches, smart refrigerators and smart vehicles that we come in contact with every day but, here are some products which are quite interesting in their use to mankind.· Smart Pill ­ This ingestible capsule can help deliver drugs directly to the gastrointestinal tract. They can also measure pressure, pH and temperature on their way to their targeted drug delivery site.· Smart Bionic Limb ­ the bionic prostheses are smart limbs that can be mind-controlled and is com-pletely integrated with body tissues. Once integrated, it can be programmed to detect minute traces of ac-tivity associated with the muscles and nerves. These signals are then transmitted to the skin, which then passes the information to the microprocessors that actually controls the movement of these prosthetic limbs. · Smart Antenna ­ the smart antenna is the antith-esis of our conventional wireless communication sys-An IIM Lucknow alumnus, Vidya specializes in Marketing, Content Development, Corporate Communications & Client Servicing areas.
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