| | DECEMBER 20208TECH ADOPTION ACCELERATED, TAKING PLACE ACROSS ALL SECTORS INCLUDING SMBS - MICROSOFT & IDC REPORTBy CEOInsights TeamInnovation and adoption of technology has be-come the first priority for enterprises, and the business world is heavily witnessing this after the appearance of the 2020 pandemic. A new report from Microsoft and IDC states the same. Coun-tering the threat posed by the COVID outbreak, 77 percent of Indian organizations have found innova-tion to be critical or important to their performance and resilience. Moreover, the pandemic has acceler-ated the evolution towards innovation, with compa-nies in India maturing by 4 percent over the last six months, according to the Microsoft and IDC report. The study introduced the culture of innovation frame-work, which spans the dimensions of people, pro-cess, data, and technology, to assess organizations' approach to innovation. It surveyed 439 business decision makers and 438 workers in India within a 6-month period, before and since COVID-19. The In-dia study was part of a broader survey among 3,312 business decision makers and 3,495 workers across IN FOCUS
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