| | JULY 20224More often than not, a little help could take us a long way. Given the catastrophic business climate brought in by the pandemic, these have become the words to live by for CXOs. All the functional department leaders need to amass all the help and support they can muster to come out of the tunnel. That's exactly why they should look at the sudden acceleration of the IT industry and the buzzing technology landscape as a blessing in disguise. Traditionally, a Chief Product Officer's (CPO) responsibilities begin in the product innovation and vision stages, continue through the marketing campaign and extend past the product's release. But now, while we live in a world wherein businesses and consumers are in an intense pursuit of overwhelming experiences, CPOs need to add this dimension to their perception of product development. Professional help is inevitable. Since improving the customer experience tops the charts of every business under the sky, better IT support could also take your company a long way. A collective effort is key. A report by Market Research Future (MRFR) predicts that the IT Infrastructure Services Market is likely to touch $120.15 billion by 2025, growing at a CAGR of 11.1 percent. IT partners could also significantly aid CPOs by finding innovative ways to help businesses, such as limiting development expenses, improving customer experience, and catering to the need of the hour ­ digital footprint in every way possible. In this issue, we are unfolding the stories of some of the most promising CPOs, who have quickly adapted to the latest trends & requirements, and hence leading by example.Do let us know your thoughts.Sujith VasudevanManaging Editoreditor@ceoinsightsindia.comCPOs in the Middle of the `Customer Experience' GameEditorial Vol 04 · Issue 5 - 1 · July, 2022 Publisher Alok Chaturvedi Managing Editor Sujith Vasudevan Manager - DesignPrabhu Dutta A.R.N RayNoidaRohit Raghubanshi Garima Anandadvertise@ceoinsightsindia.comEditorial queries editor@ceoinsightsindia.comTo subscribeVisit www.ceoinsightsindia.com/subscribe/ or send emailto subscription@ceoinsightsindia.comCover price is Rs.150 per issue.Editor Alok ChaturvediPrinted and Published By Alok Chaturvedi on behalf of InfoConnect Web Technolo-gies India Pvt. Ltd., and Printed at Precision Fototype Services at Sri Sabari Shopping Complex, 24 Residency Road Bangalore-560025 and Published At No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugeshpalya, Bangalore-560017.Copyright © 2022 InfoConnect Web Technologies India Pvt. Ltd., All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher. Design Girish M Rajesh R BVP - Sales & Marketing Amrit SinghCirculation Manager Magendran Perumal Editorial Ananth V Sthitaprajnya Panigrahi Tanuja Akkanavar Keerthana Kantharaj Roopalatha H Shirly Pabishahi
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