| | OCTOBER 20218Nearly a decade ago, no one would have believed that a common man can also become an influencer and promote a brand. Thanks to social media, the common man's dream has transpired into reality. A few people among all have created a niche for themselves through their unique concepts and presentation on social media platforms like Pinterest, Instagram, Facebook, TikTok and many others. They have not just garnered tons and millions of fan following, but also have created an vertical in the marketing industry called Influencer Marketing.Today, brands use such influencers to promote their offerings, though one thing remains common among them, is brand persona which they relate to. Once a rarely populated segment, social media influencers today have almost saturated the market and some even got caught-up in fraud. Despite all these, today, influencer marketing is driving the communication strategy for many brands. INFLUENCER MARKETING: EVERY BRAND'S 'MUST HAVE' MARKETING STRATEGYBy CEO Insights TeamINFOCUS
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